TikTok
What is the core demographic that TikTok originally gained popularity among?
Teenagers and young adults
What feature on Instagram allows users to share multiple photos and videos in a single post?
Carousel Posts
Which YouTube metric measures the total time viewers have spent watching a video?
Watch Time
WHAT IS AN INFLUENCER?
Someone who carries influence over others
A company, brand or product is first in customers' minds when thinking of a particular industry or category.
Top of Mind Awareness
Which country is TikTok's parent company, ByteDance, based in?
China
What is the term used for Instagram content that disappears after 24 hours?
Instagram Stories
What feature allows YouTubers to premiere a video and interact with their audience in real-time?
Premiere Feature
Number of people that an influencer can deliver a message to
Reach
Is the most valuable type of media, as it increases brand awareness with no additional effort on the part of the in-house marketer(s).
Earned media
What is the term used for the text that users can add to their TikTok videos?
Captions
What is the maximum number of characters allowed in an Instagram caption for a regular post?
2,200 characters
Which YouTube feature allows users to watch videos without ads, access YouTube Originals, and download content for offline viewing?
YouTube Premium
50,000-500,000 Followers
Mid-tier
Is a metric that companies use to measure the willingness of customers to recommend a company's products or services to others.
Net Promoter Score
Which country banned TikTok?
India
Which individual holds the title for having the most-followed Instagram account?
Cristiano Ronaldo
Which YouTube app is dedicated to providing children with age-appropriate content?
YouTube Kids
Focuses on using influencers to promote a brand message, product, or service
Influencer Marketing
Mention two Social Media ROI resources and tools
●Google Analytics
●Hootsuite
●BuzzSumo
●Sprinkr
●Sprout Social
What does the "For You" page on TikTok show to users?
Personalized content based on their preferences and interactions.
Which Instagram account holds the record for the most-liked photo on the platform?
Lionel Messi, the current record-holder, at the 2022 FIFA World Cup.
What is the requirement for a YouTube channel to receive a Gold Play Button?
1 million subscribers
Level of trust given by followers based on perceived knowledge or expertise on influencers
Credibility
ROI Formula
Profit / Total Investment x 100