PRODUCT
Soap, toothpaste, newspaper. are examples of which type of product.
Convenience Goods
Setting price with reference to competitors’ prices.
Parity Pricing
Name any two media of advertising.
Newspaper, Radio, TV, Films, Bill board
Path through which goods move from producer to consumer.
Channel of distribution
Consumers have access to complete information about products (ingredients, price, quantity, etc.).
Right to Information
Goods for which consumers spend more time comparing quality, price, etc.
Shopping goods
What does price represent in marketing?
The amount a customer pays to acquire a product
Short-term incentives to increase sales.
Sales Promotion
In case of industrial goods which type of channel of distribution is used?
Shorter
The government issues health warnings on cigarette packs. Which right does this reflect, and why is it preventive rather than corrective?
Right to information
Displaying information about the product on its container or wrapper.
Labelling
Name one internal and one external factor affecting price.
Internal: cost; External: competition.
What is the main objective of promotion?
To inform, persuade, and remind customers.
Which element of physical distribution creates place utility.
Transportation
Fake nutritional label- name two rights violated
Right to Safety, Right to Information
Define packaging and explain one function.
Designing a container/wrapper for a product; protects and promotes the product.
To attract customers by offering some products at low prices.
Penetrating Pricing policy
Non-paid promotion through media coverage or public events.
Publicity
Economic Order Quantity, ABC analysis are examples of which technique
Inventory Control
A consumer files a complaint with a company but never receives a response. Which right is violated?
Right to be Heard
State one function of branding.
Helps identify products and build customer loyalty.
Pricing policy used for Luxury watches.
Value- based
Most flexible promotional Tool
Personal selling
Physical Distribution is also known as
Supply chain management
A faulty washing machine causes water leakage, damaging the floor. Which right allows the consumer to claim compensation?
Right to Seek Redressal