The work of Representation
The simple, basic descriptive level of meaning within a text
What is Denotation?
When you accept the intended message of a text.
What is Dominant Reading?
When a company uses the surface level appearance of environmentally friendly action to gain public favor
Greenwashing
This movie explores how money and power can corrupt one's understanding of relationships. It follows a successful media tycoon.
What is Citizen Kane?
An ideology that focuses on an unregulated market and individual responsibility to succeed within that market
Neoliberalism
The deeper coded meaning within a text
What is Connotation?
What is Oppositional Reading?
The use of sports events to safeguard against public disapproval
sportswashing
This movie is a dramatization of the true story of the reporters who exposed Watergate.
All the President's Men
when texts influence, appropriate, parody, are based on or in some way interact with other texts
Intertextuality
The word, image, photo, etc. that evokes an idea or mental concept
What is Signifier
When you accept some aspects of a text while questioning others.
What is Negotiated Reading?
The approval of a community to operate
What is Social License?
This movie follows explores two Journalists during a revolution and genocide. It explores themes of counter cultures and journalistic integrity.
What is the Killing Fields?
The way in which different identities interact within one person. The concept that one person can be a part of multiple identity groups and this will affect their individual experience as a member of those groups.
Intersectionality
The act of speaking, painting or in anyway communicating.
What is Parole?
cultural associations between signifiers and signified.
an organized effort undertaken by small groups of individuals to bring about political change. Movements that are not driven by companies or large organizations
Grassroots campaigns
This movie follows a man as he rises to become a famous media figure. It explores themes of how encoding affects audiences.
What is a Face in the Crowd?
When a text allows for multiple interpretations at once. Refers to the idea that a text can be interpreted in multiple different ways.
Polysemy
The study of signs in culture and culture as a language (an offshoot of the constructionist approach).
Semiotic approach
codes that are so widely distributed within a culture that they don't appear constructed. It becomes hard to recognize them as constructed codes.
What are Naturalized codes?
a campaign driven by a large organization disguising itself as a grassroots movement
Astroturf
This movie follows a journalist who exploits tragedy to gain public attention.
What is Ace in the Hole?
The mistake of taking the authors intention as the justification for an interpretation
What is the intentional Fallacy?