What is Media?
Purpose
Audience
Media Techniques
Logos & Ads
100
Anything that communicates a message to an audience.
the definition of media
100
The 3 most common media purposes
To inform, to entertain, to persuade.
100
What does “target audience” mean?
The group the message is made for.
100
One visual technique used to grab attention
Bright colour, bold fonts, large images.
100
What is a logo?
A symbol or mark that represents a brand.
200
One example of media that is not digital
Newspaper, posters, radio, billboards, magazines.
200
A cereal ad trying to sell breakfast is an example of…
Persuade / Sell.
200
Who might a bright, cartoon cereal box target?
Children / Younger audiences.
200
Why do ads use mascots or characters?
To create emotional connection and identity.
200
What is this brand?
Starbucks
300
Why media is considered “constructed”
Because someone selects, edits, and designs what we see.
300
A news broadcast is designed to do what?
Inform.
300
Give 2 traits used to define an audience
Age, interests, values, lifestyle, culture.
300
What is a slogan?
A short, memorable phrase that reinforces the message.
300
What brand is this?
Spotify
400
One way media influences our daily lives
It affects what we buy, how we see ourselves, or what we think is important.
400
Why is humour used in media?
To create positive feelings and make the audience more receptive.
400
Why do companies try to reach a specific audience?
Targeted messages are more effective and profitable.
400
How does sound or music affect a message?
It sets mood, emotion, and tone.
400
What is this logo?
Olympics
500
Give an example of media that influences behaviour.
TikTok trend, influencer post, sneaker commercial, viral meme.
500
Explain how media purpose affects design
Purpose shapes images, words, colours, tone, pacing, and layout.
500
What is the most important thing an advertisement needs to connect with its audience?
Relevance
500
Explain what 5 elements make up advertisements.
Headline,Logo,Image,Copy,Slogan
500
How do ads use logos to influence us?
They associate products with trust, status, identity, or emotion.