Intro to Sports Management
Organizing, planning, and overseeing the business side of sports.
What does the field of sports management focus on?
Event planner, sports agent, facility manager, etc.
Name one career in sports management.
Organizing and coordinating sports events.
Define “Event Planning.”
To promote teams, athletes, and events.
What is the purpose of sports marketing?
Creating a recognizable identity (logos, colors, slogans).
What does “branding” mean for a team?
Name one key skill needed in sports management.
Critical thinking, problem solving, or research skills.
Oversees contracts, endorsements, and training needs.
What does an athlete manager do?
Managing athletes’ careers, contracts, and endorsements.
Define “Athlete Management.”
Promotion strategy, branding, target audience, etc.
Name one part of a marketing plan for a sports team.
It helps build their image and attract sponsors.
Why is brand development important for athletes?
They oversee operations and maintenance of sports venues.
How do facility managers contribute to sports management?
Which sports management career involves planning tournaments and charity events?
Event planning.
Supervising sports venues and stadiums.
What is “Facility Management”?
It increases fan engagement and revenue.
Why is promotion important in sports marketing?
Giveaways, ads, partnerships, fan events.
Give an example of a sports promotion strategy.
Management focuses on business and operations, while coaching focuses on athletic performance.
Give one example of how sports management differs from coaching.
Sports agencies usually represent who?
Athletes or teams.
Businesses that represent athletes or teams.
What are “Sports Agencies”?
How is sports marketing different from regular marketing?
It focuses on promoting sports, teams, athletes, and fan experiences.
Which skill is developed by evaluating marketing strategies of sports teams?
Critical thinking / strategy analysis.
A business partnership where a company supports a team/athlete in exchange for promotion.
What is a sponsorship?
Give 4 examples of social media used in sports marketing.
Instagram, Twitter (X), TikTok, Linkedin etc.
Which key term connects most closely with sponsorship negotiations?
Sports agencies.
How do sponsorships benefit both the athlete/team and the company?
Athletes/teams get funding; companies get exposure and advertising.
What makes a strong sports brand stand out?
Consistency, uniqueness, and strong fan connection.