Target Market
What is a target market?
The specific group of customers a business aims to reach.
What does “product” refer to in marketing?
The item or service a company offers to meet customer needs.
What is the marketing mix?
The 4 P's! Product, price, place, promotion
Give 3 examples of a demographic
Age, gender, income, education, occupation, family size
What does “promotion” mean in marketing?
Activities that communicate a product’s value and encourage customers to buy it.
What is something that is tangible and intangible?
Tangible- Something you can touch- Phone or pencil
Intangible- Cannot touch- Service like a hair stylist or car wash
What are psychographics?
People's lifestyles, interests, attitudes, values, and personalities that influence purchasing decisions. Ex: Competitive, social, tech-savvy
What does “place” mean in marketing?
Where and how a product is distributed or sold.
What is Ms. Montano's favorite product?
*How well do you know me?!
What is an example of your buying behavior as a high school student at R.A. Long High School?
Talks in trends, spends money on McDonald's, loves Dutch Bros, etc.
What does “price” refer to in the marketing mix?
The amount a customer pays for a product or service.
What are you most proud of with this last project? Especially compared to the first project.
Why is identifying a target market important for marketers?
It helps businesses focus resources and create products and promotions that appeal to the right audience.
Show me how to format forty-five dollars and two cents
$45.02
What could you have done differently with your project?
Be honest!