GLOSSARY
What is annotation?
Notes that explain your ideas
How something Looks or feels
Texture
A tiny dot, or a group of them
Point
Repeating shapes, colours, or lines.
Pattern
Which kind of logos are easiest to remember?
Simple, bold.
What is brainstorming?
Thinking of lots of ideas
Making things look different so they stand out.
Contrast
The main object and the background.
Figure Ground
Which design field do logos, posters and advertisements belong to?
Communication
Which logo would suit children better—a colourful cartoon logo or a plain black-and-white logo? Why?
The colourful cartoon logo, because it matches the audience.
What is a design brief?
Instructions for a design task.
A 3D shape.
Form
Cutting off part of an image to show the most important part
Crop
A drawn path (e.g: straight, curved, zigzag)
Line
Why wouldn't you design the same logo for a toy shop and a law firm?
They have different audiences, so the logos should look different.
What is 'audience' in Visual Communication Design?
The people who will see or use the design.
How light or dark something is.
Tone
Helping your eyes know where to look first.
Hierarchy
Making a design look even
Balance
A logo has an image and text, but they're exactly the same size. What could the designer change to improve it?
Make the most important part bigger so it stands out. (Hierarchy)
What is feedback?
Advice to help improve a design
Text used in a design
Type
The size of things compared to each other.
Proportion
How big or small something is.
Scale
What makes a logo memorable? Name two things.
Simple, unique, clear, good colour, easy to recognise, readable.