Spending & Consumers
Example of discretionary spending
Nonessential Goods
Strategy that tracks users across the web.
Retargeting
Stealing and using card info.
Fraud
Brain part for impulses.
Prefrontal Cortex
Appreciating who you are and what you have.
Contentment
Americans spend $2,100 yearly on this...
Impulse Purchases
Companies pay for this in stores.
Product Placement
Unauthorized use of personal info.
Identity Theft
Brain part regulating stress.
Amygdala
Stuff doesn’t equal ______.
Wealth
Key to contentment is...
Gratitude
Making payments easier so customers overspend.
Digital Pay
Best option to avoid card theft.
Debit at a reputable store.
Buying to lift mood.
Personal finance principle: avoid this gratification.
Immediate
Creating a budget, goals, and slowing purchases makes you a...
Smart Consumer
Public’s ability to recall a brand.
Brand Recognition
What to do first if card fraud occurs?
Contact Bank
Feeling regret after purchase.
Buyer's Remorse
Financial opportunity lost when choosing another option.
Opportunity Cost
20% knowledge and 80% __________.
Behavior
Companies target your brain to encourage this.
Impulse Buying
Always check this at a gas pump.
Card Reqader
Three questions: Am I safe? Do I belong? Does this feel good?
Brain Questions
Spending and consuming goods is good for the economy.
Consumerism