Product
The goods that a factory manufactures and that a retail store offers for sale to customers.
What is Product?
An enclosed building containing a variety of stores and often includes an adjacent parking lot, providing high traffic flow and climate control.
What is a Mall?
Revenue minus all expenses
What is Profit?
Paid promotion
What is Advertising?
Any email that a recipient does not wish to receive.
What is Spam?
The amount of money that can be made from the sale of a particular product. Some items, such as goods in a grocery store, typically have low profitability, while others, such as computers or cars, may have much higher profitability.
What is Profitability?
A store that is not attached to other stores, often chosen by large retailers for its lack of direct competition.
What is a Freestanding location?
Total sales generated over a period of time
What is Revenue?
A mixture of different types of media
What is the Promotional Mix?
The part of an email a recipient can read before actually opening the message.
What is the Subject Line?
Goods whose sales fluctuate according to the time of year. Sporting goods such as skis and swimsuits are seasonal, but some goods, such as whole turkeys or pumpkins, may be tied to a particular holiday or time of year.
What is Seasonal?
A neighborhood shopping space with separate stores connected by sidewalks, typically located near residential areas.
What is a Strip Mall?
Difference between your price and cost for a particular product
What is Margin?
Method used to deliver advertising messages to the public such as TV or radio
What is Media?
The effectiveness of an email campaign, measured by the number of people who responded divided by the number of emails sent.
What is Response Rate?
Product that has a limited shelf life and must be sold rather quickly, such as milk or batteries.
What is Perishable?
An unenclosed shopping area that has evolved without much planning, featuring a variety of stores, often without provided parking.
What is a Business District?
A product that is priced either at or below cost to encourage customers to come into a store
What are Loss Leaders?
Cost to reach one thousand people through a particular media
What is Cost per Thousand?
Any program that tries to build and maintain a base of repeat customers.
What is a Loyalty Program?
The speed with which products are used up and must be purchased again.
What is Consumability?
A business that sells related but not identical goods, which can mutually benefit from proximity.
What is a Complementary business?
A Pricing Policy where a price is set based on what customers are willing to pay
What is Demand?
The number of people who will see or hear an advertisement
What is Reach?
A federal law that placed guidelines on mass commercial emails.
What is the CAN-SPAM Act?