Get WANTED
What are THREE one to MANY advertising methods that we sell?
What are Radio, Display & OTT/VIDEO?
What does PPC & SEM stand for?
What is Pay Per Click & Search Engine Marketing
What are the THREE bottom of funnel tactics we typically use?
What are site retargeting, keyword search retargeting & geo-fencing?
True or False:
To qualify as blended ask, your presentation/estimate/spec can simply be left with the advertiser’s front desk — no direct conversation with the decision-maker is required
What is FALSE?
While, ideally, a FULL blended ask it PREFERRED to help you succeed -- To officially count as a blended ask, you MUST have a conversation with the decision maker and, at minimum, include a PPC estimate.
The next week's ASKS should be planned and logged no later than this day and time of the week.
What is Friday by Close of Business (5p)?
What does all top of funnel advertising lead to?
What is sending people to search?
Where can I go to create a PPC spec?
What is Rumple Studio?
True or False:
In a full blended presentation, bottom-of-funnel impressions should be twice the number of top-of-funnel impressions
What is False?
What is when you have a strong top-of-funnel proposal, your bottom-of-funnel impressions should match accordingly?
When using the blended proposal you should talk about THIS instead of products.
What are people and/or audiences?
Once you've claimed a prospect (and it's been approved) you have how long to CLOSE the prospect?
What is 90 Days?
This is what happens if your client is only doing top of funnel (radio/cnow/ccnow) without any other blended elements?
What is potentially sending their customers to their competitors?
Name the primary way you can help your client to 'GET FOUND'
What is providing my client with a complimentary PPC quote?
What are TWO OTT targeting options that deliver one-to-one messaging rather than one-to-many broadcasting?
What is targeting by demographic, interests, behaviors and/or zip codes?
OTT uses data to serve ads individually based on specific user profiles, behaviors, or locations.
So instead of guessing who’s watching, you’re targeting specific households or even individuals — making OTT a more personalized, data-driven approach.
Radio ads always result in these 4 things.
Click, Visit, Call, Search.
Once you've 'ASKED/PRESENTED' a prospect, how do you log what you expect to close as part of that deal?
What is monthly projections?
Complete this phrase:
"When you buy Z975 you get..."
What is...
"you get a 35 yr old male to CLICK, VISIT, CALL OR SEARCH your business.
Adam, lives 1800 sq foot home, works full time as a plumber, loves classic cars, craft beer, coaching his 13 yr old sons' baseball team, enjoys LIVE music, and is currently shopping for a new side by side to take along on his camping trips."
Two reasons a client should do PPC with us.
What is --
We match the message to your top-of-funnel strategy—the same message that inspired them to search for you
We use high-value words and phrases specific to your category
We review performance monthly and adjust quarterly as needed
We work directly with Google and don’t charge exorbitant fees
A potential customer visited your client's website from a PPC ad, but didn't contact your client. Now they see ads for your client's business on every website they visit. What tactic is at work here?
What is website retargeting?
This is a metric used to measure the times your radio ad is HEARD and to measure the times your digital ad has been seen.
What are AUDIO impressions?
If I wanted to find the PRESENTATION TEMPLATE's from Matt's trainings, I would find them here.
True or False:
Clicks are a typical key metric most commonly associated with TOP OF FUNNEL success.
What is FALSE?
Impressions are the typical key metric when using a top of funnel 'one to many' tactic.
A lawn care company runs both a radio campaign and a PPC campaign. They see a LOWER cost per click, and a HIGHER click through rate. What is the most LIKELY reason?
What is branded search?
This is what you tell your client if they decide to ONLY do the bottom of the funnel elements.
What is if skip top-of-funnel, we’ll need to increase the bottom-of-funnel impressions to make up for the drop in awareness and keep things flowing.
Otherwise, we’re limiting your reach and long-term results
3x's the impressions is recommended.
What’s the core goal when building and presenting a blended proposal?
The goal of a blended proposal is to solve the client’s problem by using a mix of strategies that grab attention, build interest, and drive action—guiding their audience from awareness to conversion and delivering real results
Get Wanted
Get Found
Get Chosen
When you're looking ahead to spot missing billing in future months, just pull a quick list using this reporting feature.
What is the MISSING IN ACTION report?