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thoughts or concepts that come from creative thinking
ideas
people who are hired to work for someone else
employee
Means through which goods and services are produced.
economic resources
A brief explanation of why the writer of a business plan is asking for a loan and what she or he plans to do with the money.
executive summary
Data that describes a group of people by age, marital status, gender, etc.
demographic
people who own,operate,and take the risk of a business venture
entreprenuer
The study of moral choices and values; involves choosing between right and wrong
ethical behavior
The quantity of a good or service that consumers are willing to buy at a given price.
demand
A written document that describes all the steps necessary for opening and operating a successful business.
business plan
A system for collecting, recording, and analyzing information about customers, products, services, and customers.
market research
proccess of running a business of ones own
entreprenuership
A creative problem-solving technique that involves generating a large number of fresh ideas
brainstorming
The quantity of a good or service a producer is willing to produce at different prices.
supply
A short restatement of the report portion of a business plan
executive summary
A description of the person or company that is likely to buy your product or service.
target market
possibilites that arise from existing conditions
oppertunities
Things that a person thinks he or she must have in order to be satisfied.
needs
Value of the next-best alternative.
oppertunity costs
A letter that introduces and explains an accompanying document or set of documents.
cover letter
Individuals or companies that are interested in a product or services and are willing to pay for it.
target market
evaluation of your strengths and weaknesses
self assessment
Difference between the revenues earned by a business and the costs of operating the business.
profit
Things that a person must have in order to survive.
wants
A harvest strategy, or the way an entrepreneur intends to extract, or harvest, his or her money from a business after it is operating successfully.
exit strategy
A paid form of communication sent out by a business about a product or service.
advertisment or advertising