Preferred Pour
American-made and designed with a bartender-friendly closable top, these mixers earned preferred CW partner status
What is Badger Bevs?
Developed from research at Lund University, this Scandinavian beverage company transformed a humble cereal grain into a globally recognized dairy alternative, using a name that playfully echoes the sound of its primary ingredient.
What is Oatly?
This brand’s motto is “More Ocean. Less Plastic.” As they are packaged in BPA-free aluminum.
Who is Open Water?
This Miami based company starts with olives from Sevilla, Spain and bathes them in an oil free brine
What is Filthy?
Bar manager, beverage director, general manager, or other FOH manager
Who should you ask for to gain access to bar business?
These are made from 100% fruit, pasteurized and can be stored at room temperature for over a year unopened
What are Boiron shelf stable purees?
This premier chocolate partner’s first product ever made in the USA. It can be prepared with non-dairy milk for a vegan option.
This beverage descends from mineral springs that drew figures like Vanderbilt and Roosevelt, after a 19th-century belief that dissolved sodium bicarbonate could “cure” digestive ailments.
What is Saratoga water?
These fermented drupes contribute sodium ions and umami compounds, subtly altering the cocktail’s flavor matrix and mouthfeel while also serving a visual and aromatic role in presentation.
What is olives?
Commonly used on the sweet or savory sides of the kitchen, this item unlocks incremental placements when repositioned as a bar component.
What is frozen fruit puree?
A Le Cordon Bleu–trained founder with Champagne roots launched this zero-proof beverage line distributed via CW outside traditional libation channels
What is Noughty (AF wine)?
Emerging from London’s coffee scene in 2014, this brand engineered an oat-based milk optimized for espresso extraction, pairing its functional innovation with a monochrome visual identity and a mission emphasizing circular packaging and climate-conscious sourcing.
What is Minor Figures?
First bottled in the 19th century and now sourced from several Maine springs, this brand helped define the U.S. spring water category and is the top selling water brand out of CW NY.
What is Poland Spring?
Neither fresh fruit nor syrup, this cocktail component adds aroma, color, and efficiency to modern bar programs.
What is Garniche?
What is 27%?
This brand, known for its hand-wrapped bottles, survived prohibition and features a logo of its four creators
What is Fee Brothers?
Chilled, canned, and ready for sun, this drink sits somewhere between sparkling water and soda—without being either.
What is Something & Nothing?
Filtered through dolomitic limestone for decades before bottling, this sparkling mineral water originates in a Lombardy town whose name also designates the alpine valley where Leonardo da Vinci once studied geology.
What is San Pellegrino?
Often floating atop cocktails like the Aviation or Gin & Tonic, these colorful edible flowers add a light floral aroma and a pop of color.
What are pansies?
1) recurring, high frequency purchases
2) harder to replace
3) one sale often unlocks multiple new placements
What are reasons why you should sell beverages to all of your customers?
Neither gin nor amaro, this Scotland-born NA spirit relies on land-and-sea botanicals to deliver bitterness, body, and length
What is Feragaia?
Most commonly black or white, not edible but essential.
What are beverage napkins?
Research in fine dining indicates that including a premium bottled water option can boost the total bill by up to this proportion, reflecting both the psychology of luxury branding and the minimal cost of the product relative to perceived value.
In programs where time, temperature, and dilution are engineered, this element is specified—not improvised.
What is Abstract Ice?
This phrase describes prospects who require minimal effort to convert—often existing customers, warm leads, or buyers already showing strong intent.
What is low hanging fruit?