Multiple Choice
It describes the process of creating, communicating, delivering and exchanging offerings that have value of customers and partners?
A. Planning B. Marketing C. Staffing D. Controlling
A. Marketing
ROI stand for
RETURN ON INVESTMENT
SWOT analysis stand for
Strengths, Weaknesses, Opportunities, Threats
PESTLE stand for
Statement I - Customer Value is one of the vital focus on the business.
Statement II - Customer Value is dominant in today’s marketplace.
A. Statements I & II are true.
B. Statement I is true.
C. Statement II is true
D. Statements I & II are false.
A. Statements I & II are true.
Which of the following is defined as the satisfaction derived from a customer experience?
A. Customer Service
B. Customer Value
C. Customer Satisfaction
D. Customer Loyalty
B. Customer Value
__________________ a process involved in business plan that allows a company to discover the target market and get opinions and other feedback from consumers about their interest in the product or service.
MARKET RESEARCH
A marketing strategy that almost all the malls are applying a “Suki Card” in forms of points.
Part of PESTLE analysis that refers to the research and development activities, automation, licensing, patenting, technological shift and outsourcing decision.
TECHNOLOGICAL FACTORS
Statement I - Profit is the lifeblood of the company; the lower the sales, the greater the opportunity to implement strategies in a rising number of clients.
Statement II - The major driver of the company is to make profit by satisfying the Market and exceeding their expectations by providing a product or service that exceeds their expectations.
A. Both statements are true.
B. Only statement I is true.
C. Only statement II is true.
D. Both statements are false.
C. Only statement II is true.
39
Which of the following is the elements of Market Planning?
A. Corporate Structure
B. Marketing Audit
C. Marketing Budget
D. Policies
D. Policies
It is refers to the study of human populations in terms of size, location, age, gender, race, occupation and other statistics
A type of buyer who is motivated by logic and information, this buyer will look at all data on competing brands and products before making an informed decision.
ANALYTICAL BUYER
Part of the PESTLE analysis that refers to the regulations, laws and restriction that may intervene or affect the company’s business course.
POLITICAL FACTORS
Which of the following BEST describes a market analysis?
Statement I - Market analysis is a quantitative and qualitative assessment of a market.
Statement II - Market analysis is not a quantitative and qualitative assessment of a market.
A. Only Statement II is true
B. Only Statement 1 is true
C. Both Statements are true
D. Both Statements are false
B. Only Statement 1 is true
Which of the following is NOT a way that a market can be segmented?
A. Demographics
B. Geographics
C. Lifestyle
D. Room type
D. Room type
A type of customers that the company’s does not need to invest extra effort to win them.
STRANGERS
___________a process of creating, distributing, promoting, and pricing products to facilitate satisfying exchange relationships with customers
MARKETING
It is the elements of Marketing Planning
POLICIES
What is your analysis on the following statements?
Statement I: The customer value is the trend of 21st century business strategy is to design and provide superior to their customers.
Statement II: Marketing research can be used to identify marketing opportunities and problems, generate and evaluate potential marketing actions or plans, monitor marketing performance and improve marketing as a process.
A. Only Statement I is true
B. Only Statement II is true
C. Both Statements are true
D. Both Statements are false
C. Both Statements are true
Which of the following helps in identifying existing market segments?
A. Revenue Forecast
B. Positioning Statements
C. Guest Profile
D. Revenue Grid
C. Guest Profile
A best approach for maintaining a long-term and consistent relationship with existing clients while also generating new leads.
CUSTOMER RETENTION
Improper mindset of customer-oriented company.
CUSTOMER IS ALWAYS RIGHT
It is the process of allocating a marketing resources and monitoring.
MARKETING BUDGET
Statement I Strength and Weaknesses are for External Facto
Statement II Opportunities and Threats are for Internal Factores
A. Both statements are false
B. Both statements are true
C. Only Statement I is correct
D. Only Statement II is correct
A. Both Statements are false