Strategic
What are the 3 parts of strategic actions?
Demand characteristics, target customers, and strategies to reach consumers
What does Tactical launch focus on?
Designing a successful marketing mix
What readings did we have to read for this lesson?
"Idea Watch" and "When, Where and How to Test Market"
What are the 3 parts of the strategic platform?
Scope of launch, Competitive direction, and tone/image
What is segmentation?
Identifying customer groupings and needs
What is the where in the second article?
Specific stores or cities
What are the 5cs?
Customers, Collaborators, Context, Company, and Competition
What is targeting?
Finding your ideal customer persona
What was flaw #2?
Product falls short of what is expected from customers
What phase is launch in the new product development process?
Phase 5
What are the 4 P's of the marketing mix?
Price, Product, Placement, and Promotions
Who gave the TedTalk?
Bill Gross