Reach
Measures the number of times your content appears on a screen, whether clicked or not.
Impressions
A measuring the number of likes a social media post made by the organization gets
Likes/Stars/Hearts
The percentage of the total number of times an email is opened by a subscriber
Open rate
The number of clicks on impressions
Click Thru Rate
The calculated from the entire amount of visits to the website in a time-lapse. Measures the average time a user visits the website
Average Time Per Visit
Amount of people you want your posts to reach to and who have yet to confirm
Potential Reach
The number of users registered on a business’ social pages
Followers
The percentage of the total number of email that was not delivered successfully
Bounce rate
This measures the average cost for each click on ads, made by the not-for-profit organizations, by users. Can be calculated by taking the total cost for clicks and dividing it by the total number of clicks on your content or ads
Cost Per Click (CPC)
Each user can visit a website more than once; this metric takes into account only unique visitors regardless of how many visits or sessions they have done
Number of Visitors or Users
Amount of people who have already seen your post and you have reached out to and can be confirmed
Confirmed Reach
The measuring of the number of comments a social media post made by the organization gets
Comments
The number of clicks on a link in the email over impressions
Click-through rate (CTR)
Measures the cost a non-for-profit organization will pay for every 1000 impressions their ads achieve
Cost Per Impression
How many times a single page has been visited in a time-lapse
Visits Per Page
Measures the percentage of visitors who have returned to your social media posts within a time frame
Repeat visits
The measuring the tone of voice received from those interacting with the organization
Positive/Negative Sentiments
Measuring the number of users who ask to receive future emails and updates from an organization
Email subscriptions
The amount it costs for an organization to acquire a customer
Customer Acquisition Cost
Total number of web pages seen in a time-lapse by visitors
Number of visited pages
The measuring of the number of retweets and reposts a social media post made by the organization gets
Retweets/Reposts
This measures the number of users who opted out of their emails from the organization’s subscription email list and declined to receive future emails and updates from the organization
Unsubscribe rate
Percentage of visits ended with a single page visited
Bounce Rate