Stands for strengths, weaknesses, opportunities, and threats. Helps to guide the exhibition organizer when taking a fresh look at the total exhibition layout and to determine if the plan is practical; will identify any need for improvements or changes.
What is a SWOT Analysis?
Exhibitions that are produced primarily for a business audience and are not generally open to the public.
What is a Business-to-Business (B2B) Exhibition?
Used when an enterprise (event) has a need for more than one of the common models to strategically manage operations. Utilizing two or more linear models is common.
What is a Hybrid Model?
Defines the organization's reason for existence - the why of its existence.
What is a Purpose Statement?
The application of processes, systems knowledge, techniques and tools to project planning and activities in order to control projects and programs and meet project and program requirements.
What is Project Management?
Lays out the long-term results of an organization’s efforts. It is an inspirational statement that describes the outcomes of the organization
What is a Vision Statement?
Exhibitions and events to which only specified, invited participants may exhibit or attend.
What is a Private Event?
Based on the theory that organizations are systems where all parts are connected, and each system is unique. The enterprise creates a process that fits the various units within the enterprise. A shared analytic and decision-making model.
What is a Systems Model?
A word or phrase that is easy to remember and is used by a group or business to attract attention.
What is a Slogan?
The definition of what a project will and will not cover.
What is a Scope Statement?
Type of strategic planning method where an internal or external event prompts the strategic planning process as opposed to a set schedule.
What is Adaptive Strategic Planning?
Those who purchase so many products from a manufacturer that they have contractual agreements that provide them with advanced information about future product plans and timelines.
What are Best Customers?
A dynamic process that responds quickly to changes in the business environment
What is a Real-Time Model?
An acronym for a process of setting specific, measurable, achievable, realistic, and timed goals.
What is the SMART Method?
One of the five traditional elements that form the framework of most projects and helps to provide the template for developing a project management plan. The planning phase follows the formal affirmative decision for the management of an exhibition.
What is the Planning Phase?
Formally state the mission statement, vision statement, and core values and guiding principles.
What are Directional Statements?
These exhibitions are open to the public and usually charge an admission fee. Also known as public exhibitions/events.
What is a Business-to-Consumer (B2C) Exhibition?
Used when an event needs to align resources with a new articulation of mission and programs. After the current mission is reviewed and key programs or initiatives are identified, the programs are prioritized.
What is an Alignment Model?
The key element of the results-oriented management style that
includes four elements known as the "The Four A's": Analysis of the organization's resources, initiatives, capabilities, and products or services; Allocation of resources; Assessment of activities; Achievement of the organization's mission and goals.
What is Strategic Enterprise Management (SEM)?
An expectation – usually expected or presumed income and expenses.
What are Budget Assumptions?
Used when an enterprise (event) is sensitive to issues that arise in its environment
What is Issues Model?
Commonly invited to private events where they can interact with company executives, secure information about future marketing and sales programs, see new equipment and processes demonstrated, and receive motivational inspiration.
What are Dealer and Franchise Operators?
Used when an enterprise (event) is influenced significantly by outside forces
What is a Scenario Model?
Type of strategic planning method where an internal or external event prompts the strategic planning process as opposed to a set schedule
What is Adaptive Strategic Planning?
The delay that occurs when tasks are not completed on time.
What is Slippage?