Strategic Planning
Types of Exhibitions
Strategic Planning Categories
Strategic Plan Elements
PROJECT MANAGEMENT
100

Stands for strengths, weaknesses, opportunities, and threats. Helps to guide the exhibition organizer when taking a fresh look at the total exhibition layout and to determine if the plan is practical; will identify any need for improvements or changes.

What is a SWOT Analysis?

100

Exhibitions that are produced primarily for a business audience and are not generally open to the public.

What is a Business-to-Business (B2B) Exhibition?

100

Used when an enterprise (event) has a need for more than one of the common models to strategically manage operations. Utilizing two or more linear models is common.

What is a Hybrid Model?

100

Defines the organization's reason for existence - the why of its existence.

What is a Purpose Statement?

100

The application of processes, systems knowledge, techniques and tools to project planning and activities in order to control projects and programs and meet project and program requirements.

What is Project Management? 

200

Lays out the long-term results of an organization’s efforts. It is an inspirational statement that describes the outcomes of the organization

What is a Vision Statement?

200

Exhibitions and events to which only specified, invited participants may exhibit or attend.

What is a Private Event?

200

Based on the theory that organizations are systems where all parts are connected, and each system is unique. The enterprise creates a process that fits the various units within the enterprise. A shared analytic and decision-making model.

What is a Systems Model?

200

A word or phrase that is easy to remember and is used by a group or business to attract attention.

What is a Slogan?

200

The definition of what a project will and will not cover.

What is a Scope Statement?

300

Type of strategic planning method where an internal or external event prompts the strategic planning process as opposed to a set schedule.

What is Adaptive Strategic Planning?

300

Those who purchase so many products from a manufacturer that they have contractual agreements that provide them with advanced information about future product plans and timelines.

What are  Best Customers?

300

A dynamic process that responds quickly to changes in the business environment

What is a Real-Time Model?

300

An acronym for a process of setting specific, measurable, achievable, realistic, and timed goals.

What is the SMART Method?

300

One of the five traditional elements that form the framework of most projects and helps to provide the template for developing a project management plan. The planning phase follows the formal affirmative decision for the management of an exhibition.

What is the Planning Phase?

400

Formally state the mission statement, vision statement, and core values and guiding principles.

What are Directional Statements?

400

These exhibitions are open to the public and usually charge an admission fee. Also known as public exhibitions/events.

What is a Business-to-Consumer (B2C) Exhibition?

400

Used when an event needs to align resources with a new articulation of mission and programs. After the current mission is reviewed and key programs or initiatives are identified, the programs are prioritized.

What is an Alignment Model?

400

The key element of the results-oriented management style that

includes four elements known as the "The Four A's": Analysis of the organization's resources, initiatives, capabilities, and products or services; Allocation of resources; Assessment of activities; Achievement of the organization's mission and goals.

What is Strategic Enterprise Management (SEM)?

400

An expectation – usually expected or presumed income and expenses.

What are Budget Assumptions?

500

Used when an enterprise (event) is sensitive to issues that arise in its environment

What is Issues Model?

500

Commonly invited to private events where they can interact with company executives, secure information about future marketing and sales programs, see new equipment and processes demonstrated, and receive motivational inspiration.

What are Dealer and Franchise Operators?

500

Used when an enterprise (event) is influenced significantly by outside forces

What is a Scenario Model?

500

Type of strategic planning method where an internal or external event prompts the strategic planning process as opposed to a set schedule

What is Adaptive Strategic Planning?

500

The delay that occurs when tasks are not completed on time.

What is Slippage?