Key Terms
The part of your brain that helps regulate your stress responses
Amygdala
Someone who supports, guides, and advises another person over a period of time
Mentor
Identifying a specific product by its logo, jingle, or name is called Identifying a specific product by its logo, jingle, or name is called blank .
.
Brand Recognition
What is the key to failure?
Learning from it.
a promise from the manufacturer that a product will be replaced or repaired if it’s faulty
Manufacturer’s Warranty:
The part of your brain that controls memory, impulses, and thoughts
Prefrontal Cortex
This is always sold separately as extra coverage. So it comes with an additional cost and is a huge moneymaker for the business. It’s best to stay away from extended warranties.
Extended Warranty
Someone who starts and runs their own business
Entrepreneur
The shopping people do to lift their mood when they’re discontent
Retail Therapy
Extra coverage for the repair or replacement of items purchased
Extended Warranty:
The financial opportunity that is lost when you choose to do something else with your money
Opportunity Cost
The theory that spending money and consuming goods is good for the economy.
Consumerism
The idea that you should connect with people who are doing what you want to do and get in the right places in order to find new opportunities related to your dream job
Proximity Principle
Buying anything without planning to do so in advance
Impulse Buying:
a feeling of guilt, regret, or unease after making a purchase
Buyer’s Remorse:
Character traits and interpersonal skills requiring EQ (emotional quotient) that guide how you interact with others
Soft Skills
Name 3 of the 8 most common types of fraud.
Common Types of Fraud:
Mail
fraud
Driver’s license fraud
Health care fraud
Debit and credit card fraud
Stolen tax
refund fraud
Voter
fraud
Internet
fraud
Elder
fraud
Technical skills that are learned and that require IQ (intelligence quotient)
Hard Skills:
The act of fraudulently gaining and using the personal information of someone else, usually for financial gain
Identity Theft
Where what you love to do the most intersects with the things you do the best
Sweet Spot
a widely recognized perception or impression of an individual based on conduct, experience, skills, and actions
Personal Brand
The unauthorized use of your debit or credit card number and PIN or the forging of your signature
Card Fraud
Your resume should NOT include ___________.
How Much money you want to make.
The state of being satisfied with who you are and what you have in life
Contentment
What is an example of putting the proximity principle into practice?
Volunteering