Steps of PRIME
This first step in the PRIME process involves building your weekly plan, setting appointments, and reviewing your SOTO
What is Prepare?
The Theme of Todays Meeting
What is POWER
Building rapport and gathering information are the main goals of this first stage.
What is Opening
The ABV of a Dogfish Head 60 Minute
What is 6.0%
This type of saltwater fish that can still be found today is older than The Appalachian Mountains, dinosaurs, and the North Star
What is a Shark
Before leaving the account, you complete a call recap, fill out buyer availability and record accomplishments in this phase
What is Execute?
The 2 Beer Brands that are larger than Sun Cruiser in SNE
What are Coors and Bud Light
This approach organizes the discussion and sets expectations for the sales conversation.
What is Agenda
This is the new Twisted Tea flavor in the Variety pack for Summer
What is Lemonade
When caught in this type of current you must swim parallel to the beach out, and then diagonally back in or risk being swept out to sea
What is Riptide
What is it called when you review and discuss Situation, Objectives, Tools, and Objections
What is SOTO
SNE core account growth is this % higher than the rest of the market
What is 2.5%
Features, Benefits, and _________ are the three elements that make up the core of a proposal
What is Evidence
The number of carbohydrates in a Sun Cruiser Classic Iced Tea
What is 2g
Rainbow, Brown, and Native are all variations of this type of edible freshwater fish here in New England
What is Trout
In this phase, you walk the zones and record opportunities using BASIC POP.
What is Research
The % of Business Sun Cruiser 19.2 makes up in the off premise
What is 5%
This phase begins by identifying buying signals from the customer
What is Close
These are the four flavors in the Truly Star Squad Pack
Baller Berry, Orange Slices, Watermelon Wave, and Red White & TRU
Left over right, right over left ties this type of knot
What is a Square Knot
In what zone can you expect to see draft towers and cans set up on the back bar.
What is Zone 3
According to Joe, the numbers 1, 2 and 3 mean this.
What is Growth Supplier, Overall Supplier, and Brand Family in Total Beer
These are the 6 closing techniques in the BBC Selling process
What are Choice, Assumptive, Summary of Benefits, Trial, Urgency, Direct
The two types of Hops in Boston Lager
What are Tettnang Tettnanger and Hallertauer Mittelfruh
This is the plant hardiness zone of the vineyard and most of MA/CT/RI as outlined by the USDA
What is 6