AUTOMATED STUFF
BUY SIDE SYSTEM THAT BRANDS CAN ACCESS TO TARGET AND PURCHASE ADS IN AN AUTOMATED FASHION
WHAT IS A DEMAND SIDE PLATFORM
3D VISUAL ASSETS BROUGHT TO LIFE BY THIS DIGITAL CREATIVE TECHNOLOGY
WHAT IS COMPUTER GRAPHIC IMAGERY OR COMPUTER GENERATED IMAGERY
MANY MEDIUMS ARE PURCHASED ON THIS COST MODEL, IMPLIED IT IS BEING SEEN BY MANY...
WHAT IS A CPM (COST PER THOUSAND IMPRESSIONS)
THE THREE MUSKETEERS OF VIEWABILITY, THESE TECHNOLOGIES ARE THE CLEAR THREE LEADERS IN VIEWABILITY AND BRAND SAFETY
WHAT ARE INTEGRAL AD SCIENCE (IAS), DOUBLE VERIFY (DV), MOAT
A PIECE OF SOFTWARE PUBLISHERS USE TO SELL ADS IN AN AUTOMATED FASHIONS. THIS PLATFORM IS USED TO TO HELP PUBS SELL DISPLAY + VIDEO ADS
WHAT IS A SUPPLY SIDE PLATFORM (SSP)
***** IT UP! THIS FIREWORK
WHAT IS SPARK AR
THIS TECHNOLOGY IS WHAT THE ATM DID FOR THE RETAIL BANKING INDUSTRY, AS IT'S THE AUTOMATED BUYING AND SELLING OF ONLINE ADS
WHAT IS PROGRAMMATIC
THIS TYPE OF "ENVIRONMENT" BASED DIGITAL ADVERTISING IS MAKING A COMEBACK
WHAT IS CONTEXTUAL ADVERTISING
A "VIRTUAL HANDSHAKE", THE SENDING OF THIS CREATES AN AGREEMENT IN THE PROGRAMMATIC SPACE
WHAT IS A DEAL ID (DID)
IF YOU WERE TO USE AR ON YOUR PHONE, THESE WOULD BE THE TWO MAIN METHODS OF THE EXPERIENCES
SELFIE AND EXTERNAL (OUTWARD FACING) AR
THIS SPECIFIC TYPE OF ADVERTISING MEDIUM DID NOT FARE WELL IN THE COVID-19 CRISIS
WHAT IS OUT OF HOME ADVERTISING
WHAT'S MY NAME? THIS DATA PARTNER HELPS TO PASS THROUGH PII DATA IN A PRIVACY COMPLIANT SORT OF WAY
WHAT IS LIVERAMP
SOCCER PLAYERS AND AUCTIONEERS IN COMMON, THIS TECHNOLOGY AROUND PRE-BIDDING, IS AN ADVANCED PROGRMMATIC TECHNIQUE WHEREIN PUBS OFFER INVENTORY TO MULTIPLE AD NETWORKS/EXCHANGES SIMULTANEOUSLY BEFORE MAKING CALLS TO THEIR AD SERVERS
WHAT IS HEADER BIDDING TECHNOLOGY
THIS BIG HAPPY NON-TECH GIANT PARTNER HAS A TECHNLOGY THAT ALLOWS FOR SCANNING THE REAL WORLD
WHO IS 8TH WALL
IN THIS YEAR, WITH BILL CLINTON PRESIDENT, AND OJ SIMPSON ARRESTED FOR KILLING HIS WIFE, THE FIRST DIGITAL AD BANNERS APPEARED ON THE INTERNET
WHAT IS 1994
DIGITAL BRAND EFFECT AND CATALINA, THIS PARTNER HAS MANY DIVISIONS THAT HELP MEASURE SPECIFIC PARTS OF THE TRADITIONAL AND DIGITAL AD INDUSTRY
WHAT IS NIELSEN
NO QUESTIONS OF WHAT YOU'LL PAY FOR IT, THESE TYPES OF PROGRAMMATIC DEALS HAVE ALREADY AGREE'D UPON TRANSACTION PRICES
WHAT IS A PREFERRED DEAL, OR A FIXED PRICE AUCTION
HOOP, THERE IT IS! A BASKETBALL INSPIRED TECHNOLOGY THAT ALLOWS FOR THE SCANNING OF ROOMS AND OUTDOOR ENVIRONMENTS
WHAT IS SIMULTANEOUS LOCALIZATION AND MAPPING (SLAM)
THE LAND OF THE 3 LETTER ABBREVIATIONS, THESE CPP'S, TRP'S AND GRP'S ARE INVOLVED IN THE PLANNING OF THIS PLATFORM
WHAT IS BROADCAST/TELEVISION?
CLUTTER? PAGE INFO? THIS NEW PARTNER IN TOWN IS SOMEONE WE'RE CURRENTLY WORKING WITH
WHO IS ADELAIDE?