Psychological
This is the internal "need" that is strong enough to direct a person to seek satisfaction.
Motivation
This factor refers to the stages a person goes through as they age, affecting what they buy (e.g., student vs. parent).
Life-cycle Stage
This is the most basic social unit that influences a consumer’s buying habits from childhood.
Family
This is a set of basic values, perceptions, and behaviors learned by a member of society.
Culture
The formula for Perceived Value is "Benefits minus ______."
Costs
A person buys organic food because they believe it is healthier. This represents which specific element?
Beliefs or Attitudes
This is the most common personal factor that limits a student's choice to "budget-friendly" products.
Economic Situation (Income)
Using iMessage or any specific application specifically because everyone in your class uses them.
Group Influence, friends, reference group
The preference for traditional clothes or national foods during a festival like Navruz.
Culture, Traditions or Norms
The very first stage where a consumer notices they are hungry or their phone is broken.
Problem or Need Recognition
How a student organizes and interprets information to form a meaningful picture of a brand like Starbucks.
Perception
A student’s pattern of living as expressed in their activities, interests, and opinions and how they live their life.
Lifestyle
People within a group who exert special influence because of their personality (celebs, figures, etc).
Opinion Leaders or Influencers
A group of people with shared value systems based on common life experiences, Tashkent has different culture than bukhara.
Subculture
The "buyer's remorse" or regret someone feels after making a major purchase like a laptop.
Post-purchase (Evaluation)
Changes in an individual’s behavior arising from experience—like trying a new energy drink and liking it.
Learning
This behavior occurs when you switch snack brands just because you are bored, not because of price.
Variety-seeking behavior
You buy it because you want to show you are rich.
Status
In many modern societies, family is viewed as a symbol of pride.. This represents a shared cultural...
Value
The stage where a student checks Telegram, Instagram, or asks friends for a recommendation.
Information Search
When students are excited they buy, angry, or excited they buy different things... they are satisfying this specific psychological state.
Emotional State or Motivation
A person’s unique psychological characteristics that distinguish them, such as being "outgoing" or "adventurous."
Personality
A group that an individual wants to belong to, like a student wanting to dress like a professional CEO.
Influencers, reference group, opinion leaders
Permanent and ordered divisions in a society whose members share similar interests and wealth.
Social Class
When a brand gives you more than you expected, you move from "Satisfied" to this.
Delighted,, Loyalty