I. Writing a business plan

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100

1. Wooden Grain Toys manufactures high-quality hardwood toys for children aged 3-10.

Identity

300

5. Wooden toys are part of a niche market with companies of all sizes. Large companies include Plastique Toys and Metal Happy Toys, with large-scale productions, and internationally-sold. Smaller companies sell in locally-owned shops, craft fairs, or online.

The competition 

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100

2. Parents and grandparents are looking for high-quality, durable toys that will entertain kids and foster creativity.

Problem

300

6. Wooden Grain Toys is a single-level company. We sell directly to customers at craft fairs and online.

Revenue streams

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200

3. Our handcrafted toys are made from solid hardwoods and are designed with sufficient moving parts to engage young children without limiting imagination.

Our solution

400

7. Wooden Grain Toys will communicate with customers with an email newsletter, targeted Google and Facebook ads, social media, and in-person craft fairs.

Marketing activities

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200

4. The target audience is adults, specifically parents and grandparents who wish to give original toys to their children or grandchildren and avoid battery-operated ones.

Target market

400

8.

• Materials for toys including wood, steel, and rubber.
• Craft fair fees and travel costs.
• Inventory space for products.

Expenses

500

9. Currently, the only team member is the owner, Andrew Robertson. As profits increase, Wooden Grain Toys will look to add hard-working, goal-driven employees to assist with social media and online marketing.

Team and key roles

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500

10. As business grows, Wooden Grain Toys will advertise in target markets—especially as holiday-related shopping increases.

Milestones