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100
Which of the following is a way that a business can extend the life cycle of an established product? 1-By promoting the product to current users 2-By finding new uses for the product 3-By restricting distribution 4-By attracting consumers who are innovators
What is 2-By finding new uses for the product
100
Why does a company need to know what stage of the product life cycle its products are in? 1-To prevent imitators from entering the market 2-To find new uses for the product 3-To predict the length of the life cycle 4-To adapt its marketing strategies
What is 4-To adapt its marketing strategies
100
Why might profits sometimes decline for the company that first introducted the product during the growth stage of a product's life cycle? 1-Because sales decline in the growth stage 2-Because marketing strategies are adjusted 3-Because competitors have entered the market 4-Because production is more efficient
What is 3-Because competitors have entered the market
100
What is a technologically advanced method that allows businesses to produce products that are specialized for a very few customers? 1-Intermittent conversion 2-Automatic production 3-Computerized robotics 4-Mass customization
What is 4-Mass customization
100
What is one way businesses use computer technology to obtain information to improve their product/service mix? 1-Mailing questionnaires to customers 2-Tracking visitors to their web sites 3-Compiling detailed databases 4-Preparing interactive software programs
What is 2-Tracking visitors to their web sites
200
What is an example of an ethical issue that a product/service manager might face? 1-Use of color on the label 2-Use of environmentally friendly packaging 3-Use of packaging as a means of promotion 4-Use of nutrition information on a food label
What is 2-Use of environmentally friendly packaging
200
Which of the following is an unethical situation in product/service management? 1-Vincent Electronics discontinues production of a slow-moving solar calculator 2-Travis Manufacturing uses recycled materials for its product packaging. 3-Donna's Dress Boutique obtains deep discounts from a new clothing designer. 4-The Simpson Company embellishes the information that it places on its product labels
What is 4-The Simpson Company embellishes the information that it places on its product labels
200
Company XYZ sells condensed soups and promotes them by saying, "Great taste, great price." Company XYZ is positioning its product according to what strategy? 1-Relationship to other products 2-Features and benefits 3-Unique characteristics 4-Price and quality
What is 4-Price and quality
200
A company advertises that its products are durable lightweight, and come in a variety of colors. What strategy is the company using to position its product? 1-Price and quality 2-Features and benefits 3-Unique characteristics 4-Relationship to other products
What is 2-Features and benefits
200
A company that makes ink pens claims no other pen on the market uses a type of ink that changes color when exposed to light. The company is positioning its product according to what strategy? 1-Price and quality 2-Features and benefits 3-Unique characteristics 4-Relation to other products in a line
What is 3-Unique characteristics
300
Why do companies use brands for their products? 1-To differentiate their products 2-To charge higher prices 3-To encourage materialism 4-To demonstrate creativity
What is 1-To differentiate their products
300
In what stage of brand loyalty do people become aware of the brand? 1-Recognition 2-Satisfaction 3-Insistence 4-Preference
What is 1-Recognition
300
How do channel members add value to a product? 1-By performing certain channel activities expertly 2-By making the product more costly 3-By making the product available in all locations 4-By pursuing individual goals
What is 1-By performing certain channel activities expertly
300
What do marketers want to achieve by determining distribution intensity? 1-Ideal market exposure 2-Complete market coverage 3-Perfect market balance 4-Total market saturation
What is 1-Ideal market exposure
300
When is it best for a business to use an exclusive distribution pattern? 1-It prefers to have its intermediaries promote the product. 2-It needs to maintain tight control over a product. 3-It chooses to eliminate intermediaries. 4-It wants the product to be available in all possible locations.
What is 2-It needs to maintain tight control over a product.
400
Which of the following is an aspect of channel management that impacts customer service? 1-Advertising 2-Taxes 3-Protectionism 4-Timeliness
What is 4-Timeliness
400
What is one action that customer service can take to facilitate order processing? 1-Negotiate aggressively 2-Oversee assembly 3-Communicate effectively 4-Monitor inventory
What is 3-Communicate effectively
400
Which situation hinders a business's ability to provide quality customer service? 1-Supply channel has high flexibility levels. 2-Vendor consistently has back orders. 3-Post-sale support is responsive. 4-Distribution patterns are operational.
What is 2-Vendor consistently has back orders
400
What is an advantage for producers in using the producer to wholesaler to retailer to consumer distribution channel? 1-It enables them to control channel activities. 2-Wholesalers do not take title to the goods. 3-Wholesalers usually buy in large quantities.. 4-It enables them to reach large retailers directly.
What is 3-Wholesalers usually buy in large quantities..
400
What indirect channel of distribution is used to reach large retailers when the producer does not want responsibility for the selling activities? 1-Producer to wholesaler to retailer to consumer 2-Producer to agent to retailer to consumer 3-Producer to consumer 4-Producer to retailer to consumer
What is 2-Producer to agent to retailer to consumer
500
What example demonstrates the use of satellite tracking within a distribution channel? 1-An inventory specialist enters product status information into a handheld electronic device. 2-A computer system performs warehouse functions that are usually executed by humans. 3-A technological system creates an efficient routing plan for transportation companies. 4-A dispatcher has current knowledge of a delivery truck's location and destination.
What is 4-A dispatcher has current knowledge of a delivery truck's location and destination.
500
What factor could determine legal ownership of goods in the distribution process? 1-Country in which the product is produced 2-Availability of the product 3-Involvement of agents 4-Physical characteristics of the product
What is 3-Involvement of agents
500
What legal example is represented by a manufacturer selling its products through a toll-free phone system, a company web site, and several retailers? 1-Restricted sales territories 2-Exclusive dealing 3-Tying agreements 4-Dual distribution
What is 4-Dual distribution
500
In which situation might exclusive distribution be considered a legal arrangement? 1-A business prevents a competitor's product from entering the market. 2-A franchisor requires a franchisee to sell only the franchisor's products. 3-A distributor requires a customer to buy all of its products to obtain one product. 4-A manufacturer assigns an exclusive territory to restrict competition.
What is 2-A franchisor requires a franchisee to sell only the franchisor's products.
500
What statement is true about technology in relation to channel management? 1-Some businesses have the capacity to distribute most or all of their products through the internet. 2-Because technology continues to evolve, vertical conflict among channel memners is occurring less often. 3-Technological advancements generally require businesses to increase the number of intermediaries they use. 4-For most businesses, technology makes it more difficult to monitor the channel members' activities.
What is 1-Some businesses have the capacity to distribute most or all of their products through the internet.