OG 1
12/14 Helvetica x 30
What is a type specification?
A "scroll" of formatted type on photographic paper from a typesetter
What is a galley?
A generative artificial intelligence chatbot developed by OpenAI
What is ChatGPT?
The author of this class's textbook
Who is Douglas Davis?
Designed many Hitchcock movie titles, as well as the famous "shower scene" from Psycho; inspired the "Ernest T." character on the Andy Griffith Show
Who is Saul Bass?
The practice of assembling typographic and other visual elements on a board for print reproduction
What is layout or pasteup?
This mechanical device was used to heat, liquefy and apply a medium to adhere pasteup items to a board
What is a waxer?
A written or verbal cue given to an AI
What is a prompt?
A table that allows you to identify threads running through targets, features, benefits and messages/objectives for a given client, product or service.
What is a creative strategy framework?
Partner at Pentagram since 1991; married to Seymour Chwast; created "Maps" painting series and many influential designs for MoMA, Metropolitan Opera, Microsoft Windows 8, etc.
Who is Paula Scher?
A photographic device used to shoot and resize line art for a physical layout
What is a stat camera?
A small handheld tool used to calculate photographic proportions and percentages using a rotating scale
What is a proportion wheel?
An AI feature in Adobe Photoshop and other programs which allows you to add, modify or replace parts of images
What is generative fill?
This government agency has a website where you can go to find a public company's 10-K filing
What is the Security and Exchange Commission?
Designed IBM logo
Who is Paul Rand?
Red or orange masking film used to separate colors on a physical layout
What is amberlith or rubylith?
This company popularized access to the internet through "dial-up" phone line connection in the 1990s and early 2000s
What is America Online or AOL?
The model upon which machine learning is based
What is the large language model?
The book describes a creative's communication role in all parts of the creative process with this one word.
What is a translator?
Designed USDA logo
Who is Andy Dolan?
A one-color proof produced from printing plates for review before a job is printed
What is a blueline?
The legacy Adobe program that evolved into InDesign
What is Pagemaker?
This AI's "Théâtre D'opéra Spatial" image was controversial because it won first prize in a digital art competition
What is Midjourney?
A comprehensive long-term approach to visually communicate a message vs. one of the iterative steps to reach that goal
What is a strategy vs. a tactic?
Designed Vietnam Memorial in Washington, DC
Who is Maya Lin?