My CPCs Are Too High!
(aka: Broad Match)
(aka: Broad Match)
Utilizing this match type can provide Google's Smart Bidding with more data, potentially leading to improved campaign performance.
What is Broad Match?
This tool within Google Ads helps you identify if the Enhanced Conversion for Leads conversion is implemented correctly.
What is the Enhanced Conversions for Leads Diagnostics tool?
This needs to be set at 10-15x your expected CPA
What is Demand Gen bid/budget best practice?
Online users report spending 60% of their time on social platforms watching this type of content, highlighting its importance in digital engagement.
What is video?
This metric, crucial to lowering high CPCs, reflects the relevance and quality of your ads, landing pages, and keywords.
What is Quality Score?
After ECL implementation is the bid swap, to optimize smart bidding, you need to have this minimum number of conversions for qualified or converted leads in the last 30 days.
What is 15?
This audience type uses seed lists which require a minimum of 1000 users and is unique to Demand Gen.
What are lookalike audiences?
In the US, 89% of Gen Z use this Google-owned platform, surpassing usage on Instagram, TikTok, and Snapchat.
What is YouTube?
This is a goal-based campaign type that allows performance advertisers to access all of their Google Ads inventory from a single campaign.
What is PMax?
When implementing EC for Leads, what else should advertisers include, whenever possible, in addition to PII to support the matching process?
What is a GCLID?
This is what Meta includes in their conversions column, but Google does not
What are View Through Conversions?
According to a survey, advertisers are more likely to say this Google product provides a good ROAS than any other paid advertising platform, including Meta, Facebook, Instagram, Amazon, or TikTok.
What is Google Search?
Utilizing this strategy leads to getting the best out of Google's Automation, by giving the algorithm more flexibility instead of separating your keywords by match type, you can drive your CPCs/CPAs down.
What is Consolidation?
To best help our customers with implementing Enhanced Conversions for Leads, what Google team can you leverage to provide live support?
What is the Tag Team?
This acronym refers to the simple, data-backed guidelines for advertisers and creative partners to build more effective video ad creatives
What are the ABCDs?
According to MediaScience, the ads on this Google short-form video platform are viewed longer, better liked, and seen as more personally relevant than ads on TikTok.
What is YouTube Shorts?
Utilizing the best of Google Ads products, this is the shift from traditional metrics like clicks, impressions and leads to prioritize actual profit generated for our customers.
What is profit driven marketing?
This dashboard is the best tool sellers have to help you prioritize which customers to pitch EC for Leads across your book of business.
What is PCMPower?
This conversions type is not fully compatible with YouTube because it does not account for Engaged View Conversions.
What is standard OCI?
YouTube Shorts is identified as the #1 short-form video platform based on this metric, indicating its leadership in this content format.
What is monthly active usage?