SDGs
Making the Business Case For Sustainability
Sustainability
Types of Capital
100

This SDG's goal is to find sustainable ways to end hunger

What is SDG 2 - Zero Hunger

100

Avoiding costs of
utilities, regulations, etc.

What is Money to be saved

100

Includes Plant, Profit, and People

What is The Triple Bottom Line

100

Cash/equity/debt

What is Financial Capital 

200

This SDG's goal is to make cities and human settlements inclusive, safe, resilient, and sustainable. 

What is SDG 11- Sustainable Cities and Communities 

200

Stand out in
a crowded field

What is Differentiates your brand 
200

Marketing that uses false impressions and/or misleading information about how environmentally friendly a company is 

What is Greenwashing 

200

Physical assets needed for production

What is Manufactured Capital 

300

This SDG has waveriders that include companies such as Duolingo, Verizon, and Pearson.

What is SDG 4 - Quality Education

300

People want to do work that contributes to
society with a company whose values they
share

What is Employee recruitment and retention

300

When a business is more than sustainable and is restorative 

What is Regeneration or Regenerative Business 

300

Well-being, education level, experiences

What is Human Capital

400

This SDG has the ILO Helpdesk, which helps assist businesses and employees in aligning their operations with international labor standards.  

What is SDG 8 - Decent Work and Economic Growth

400

Gain business of other sustainably-minded
companies

What is Become the go-to supplier
400

A visual framework for sustainable development that combines the concept of planetary boundaries with the complementary concept of social boundaries

What is Doughnut Economics
400

Institutions that contribute to human capital

What is Social Capital

500

This SDG includes The Greenhouse Gas (GHG) Protocol which is a standardized framework used for measuring and reporting greenhouse gas emissions 

What is SDG 13- Climate Action

500

Passing on savings to customers

What is Creating a competitive edge 

500

Individuals have incentives to use or take from the commons in ways that promote their
own gain while causing a decline of the commons that impacts everyone.

What is the Tragedy of the Commons 
500

All renewable and non-renewable resources; living things and all the ecosystem services they provide

What is Natural Capital