Show:
Pricing
Promotion
Product
Placement
Miscellaneous
100
Fixed & Variable
What are costs?
100
Offering incentive above product's features & benefits to stimulate purchase in the short run
What is promotion or sales promotion?
100
Name, term, symbol or any unique element of a product that sets it apart.
What is brand?
100
Three utilities for distribution management
What are time, place and possession?
100
Intangible offering, can be people, places or ideas.
What is Service?
200
Responsiveness of quantity demanded to change in its price
What is elasticity
200
Manufacturer direct communication with customer.
What is direct marketing?
200
Peanut Butter & Jelly are considered these.
What are complimentary products?
200
Sorting, breaking bulk, maintaining inventories.
What are Channel Functions?
200
Influence how others feel about company, product or service
What is public relations?
300
As prices increase, customers buy less
What is the Law of Demand?
300
Daily Double!!!
What is Integrated Marketing Communication?
300
VHS Tapes would be considered to be in this stage of the Product Life Cycle.
What is the Decline Stage?
300
Selling a product through as many outlets as possible.
What is intensive distribution?
300
Awareness, Interest, Desire, Action
What is the AIDA model?
400
Market Share, profit, competitive effect, customer needs
What are Pricing Objectives
400
Awareness, Interest, Evaluation, Trial, Adoption, Confirmation
What is the Product Adoption Pyramid?
400
Regular, minor improvements; 'New & Improved'
What is continuous innovation?
400
Final stop in the distribution channel.
What is retail store?
400
May be only real means of differentiation in mature market plagued by communization.
What is price?
500
Pricing under dollar amounts
What is odd-even pricing?
500
Coordinated plan that carries out promotion objectives in a series of ads over time
What is an Advertising Campaign?
500
An adopter that is lower class, new product may already be out when they purchase.
What is Laggard?
500
Catalog, direct mail, internet sales, door to door selling
What is non-store retailing or direct marketing?
500
Alternative to cutting price
What is creating or adding value?