Show:
Marketing
Business Expansion
Business Organisations
Christmas
100

Name a method of field research 

Survey, observations, focus groups

100

Outline 3 defensive reasons for business expansion

Reduce costs, survive economic shocks, reduce risk, protect raw materials, eliminate competition

100
The main disadvantage of a sole trader

Unlimited Liability

100

What is traditionally placed on the top of the Christmas tree?

Star/angel

200

Illustrate your understanding of a Niche Market?

Smaller segment of a larger market for a specialised product or service

200

Name two methods of Organic growth

Increasing sales, exporting, licensing, franchising

200

How many members can form a partnership?

2-20

200

What is the name of the Grinch’s dog in the film “How the Grinch stole Christmas”?

Max

300

Illustrate your understanding of a USP

What differentiates the good/service from their competitors

300

Illustrate your understanding of a strategic alliance 

2 or more firms agree to co-operate in the establishment of a project together. Firms remain seperate but agree to come together to share resources to maximise possible success. E.g happy meals (McDonalds-promote food and Disney promote new film)

300

What is the main difference between a ltd and a plc

Plc can sell shares publicly on the stock exchange

300

What country is credited with starting the tradition of putting up a Christmas tree?

Germany

400

Explain 3 different Public relations methods a business could adopt to promote a good corporate image (give examples)

1. Sponsorship

2. Social media

3. Charity Partnership

4. Celebrity endorsements/influencers

400

Evaluate a Merger as a method of business expansion (3 point, 2 good 1 bad or vice versa)

Positive: Economies of Scale, Access to new markets, Access to new products/ideas, Eliminate competition

Negative: Large amount of capital required for takeover bid, hostility, risk of failure

400

Illustrate your understanding of privatisation

The selling of a state owned company to private investors E.g aer lingos was sold by the Irish government to private investors in 2006

400

What is the name of Rudolph the reindeer’s Dad?

Donner

500

Explain the concept of Economies of Scale

Economies of scale are cost advantages realised by companies when production becomes more efficient.

Companies can achieve these by increasing production while lowering per-unit production costs

500

Contrast Debt capital and equity capital as sources of finance for business expansion (3 differences between them)

Interest must be repaid with Debt capital not equity

Equity capital does not have to be repaid (pay dividends to shareholders instead) 

Ownership of business not affected with debt capital, however it is with equity capital


Debt capital = requires collateral

500

Describe the term ‘Indigenous Business’ in the context of Ireland. Provide at least one example

An Irish-owned business and locally based business that has been established and is owned by Irish residents. Produces g/s in Ireland. E.g Supermacs, Easons

500

Santa Claus is based on Saint Nicholas, a historical figure. In what modern-day country was he born?

Turkey