Global Marketing Strategies
Cultural Influence
Shopping Behavior
Luxury Goods
General Chinese Trivia
100

This process involves evaluating customer segments and focusing efforts on the most profitable ones.

Targeting

100

his ancient practice, deeply embedded in Chinese culture, often involves giving luxury gifts to build relationships or gain favor.

Gift Giving

100

A popular destination for Chinese tourists on luxury shopping trips.

Paris

100

This French fashion house is known for its iconic leather handbags, particularly the Birkin and Kelly bags.

Hermes

100

This ancient trade route connected China with Europe and the Middle East, facilitating the exchange of goods like silk, spices, and tea.

Silk Road

200

This strategy helps differentiate a product or brand in the minds of target customers.

Positioning

200

This Chinese term, meaning "coal boss," refers to wealthy individuals who made their fortune by exploiting local natural resources, particularly coal.

Mei Laoban

200

These brands are preferred by government officials due to their affordability and accessibility.

Accessible Luxury Brands

200

The world's largest luxury goods conglomerate, this company owns brands like Louis Vuitton, Dior, and Moët & Chandon

LVMH

200

This is the capital city of China

Beijing

300

This car company redesigned its luxury model, the Continental, to appeal to wealthy Chinese who could afford chauffeurs.

Lincoln

300

What are the three different segments among China's 1 percent?

1. Newly Rich

2. Super Elite

3. Government Officials

300

his segment of Chinese luxury shoppers prefers brands like Louis Vuitton, Gucci, and Chanel due to their practicality.

Newly Rich

300

This Italian luxury car brand, known for its prancing horse logo, is famous for producing high-performance sports cars.

Ferrari

300

This iconic Chinese landmark was built to protect against invasions from the north.

The Great Wall of China

400

The term used to describe the increasing demand for luxury goods among Chinese consumers from multiple socioeconomic tiers.

Waterfall or Cascade Model

400

A crackdown on this has dampened demand for luxury goods among Chinese government officials.

Corruption

400

This segment of Chinese luxury consumers tends to purchase exclusive brands with discreet branding, like Bottega Veneta, to signal superior taste.

Super Elite

400

This segment includes individuals who seized entrepreneurial opportunities in the 1980s when China began economic reforms.

Super Elite

400

This is China's most populous city.

Shanghai

500

This strategy in global marketing involves modifying a product or service to meet the local needs, tastes, or legal requirements of different countries.

Adaptation

500

This cultural practice involves gift-giving, which has influenced luxury goods sales in China.

Guanxi

500

This term refers to the young woman who accompanies a wealthy Chinese man, often seen during luxury shopping sprees.

Xiao San

500

This group is sometimes referred to as "rich rednecks" due to their wealth and rural origins.

Newly rich

500

This large river, the longest in China, flows through major cities like Shanghai.

Yangtze River?