First 5 P's of Marketing
the tangible, physical item one buys/sells; btw therapy services are considered an intangible product
What is the 'product'?
amount of $ charged for the product/service
What is...the price?
how are new clients being reached, and how to connect with referral sources
What's promotion got to do with it?
The physical/virtual location where services are being provided
What is...the place?
hiring the right staff that match the company’s vision/mission
What are the people?
defines how the service is delivered
What is the process?
Convey’s the company brand, including a website and/or physical space of the company
What is the physical evidence or environment?