The Concept of Public Relations
. İts Tasks, and Characteristics
. İts Tasks, and Characteristics
What is the term for the process of publicizing an issue through continuous media appearances and advertisements, directing the audience's attention to a specific person, product, or the activities of an organization?
Publicity
Who is considered the founder of practical PR in the United States?
Edward Bernays
Which type of PR involves the dissemination of positive or negative information from an unknown source?
Gray PR
Extracts from newspapers and magazines covering the same topic, as well as video footage collected from electronic media and the internet on the same issue, are called:
Press clipping
A one-page advertising print product folded along parallel lines several times, consisting of text and images:
Booklet
If you are praising yourself ALOUD not to an individual but to a target audience, this is...
Advertising
Which journalist became John D. Rockefeller’s PR manager in 1914?
Ivy Lee
The type of PR based on legends and myths:
Pink PR
The most effective interview format for extensively conveying an organization’s interests is:
Face-to-face interviews
A periodic publication of information agencies or scientific institutions that provides brief information about a specific event is called:
Bulletin
A general opinion regarding the advantages and shortcomings of a subject:
Reputation
Where did masked heralds sing advertising texts, including one mentioning that a praised cosmetic product was sold at Eksliptos’ shop?
Ancient Greece
What term refers to influencing the decision-making process of government structures?
Lobbying
* The famous tennis player Novak Djokovic has suffered quite a bit from injuries this season. In June, after injuring his leg, one of the legs of the animal featured in this company's logo was bandaged in support of Novak. Which company is being referred to?
Lacoste
Written information addressed by international organizations, government agencies, commercial and non-governmental organizations to the media for urgent use is called:
Press Release
A specialist engaged in shaping a positive image to enhance the popularity of a public figure, politician, or artist:
Image-maker
In which Azerbaijani journal were text-based and illustrated advertisements first observed?
"Kəşkül"
The systematic activity aimed at disseminating political, scientific, theoretical, artistic, and technical knowledge and ideas among the masses is called:
Propaganda
The ideal broadcast duration for a news report is:
30–40 seconds
* At the 2018 Winter Olympic Games held in Korea, the gloves designed for the event had red tips on two fingers. Try to explain the reason for this.
the athlete joins the thumb and index finger of one hand to form a heart shape
Which marketing strategy involves removing the manufacturer's name to make a product appear less corporate or to save on advertising?
De-branding
Where and how were the first commercial advertisements presented?
In movie theaters, before feature films
What term describes financial or material aid given to a non-governmental organization without setting any specific goals?
Donation
A question-and-answer conversation is called:
An interview
An information "package" for the media representatives is...
Media Kit