SEM General
Component of SEM that creates targeted messaging
What is Marketing?
True SEM success as defined in the Central Oregon CC Case Study?
What is SEM work becomes embedded into the institution that's part of everyone's daily work.
Tina Miller (Marketing) encouraged you to start using or use more to help with future employment.
What is AI?
Purpose of the interview assignment
What is to network, learn from an expert and connect the concepts of SEM to individual's roles and departments in higher education.
Ensures records and transcripts are accurate, secure and confidential
Who is the Registrar
The issue that pushed Central Oregon CC to focus on SEM and SEM planning
What is growth for the college did not match the growth in the surrounding areas (local community)
SEM is Not
What are: A quick fix, isolated in one Dept., only recruitment's responsibility, disconnected with the strategic plan, grounded in anecdotal evidence...
University of Arizona, University of San Francisco, Arizona State University (bonus bonus Kansai Gaidai, Osaka, Japan
Departments like Financial Aid, Recruitment, Registrar and Advising must do this for students.
What is collaborate and communicate and reduce silos
The importance of using data at COCC
What is- COCC needed to move away from using anecdotal or urban legends in making strategic decisions. COCC used data to discover how enrollment patterns were used at their college etc
All Speakers (including Joe on the first day) and the readings have emphasized this is needed on campuses for SEM success
Relationships and building relationships
One of the main reasons Frank believes in education/higher education
What is education/higher education changes people's lives, their families and the next generation
3 examples of the components that comprise SEM
What are: Financial Aid, Retention, Recruitment, Registrar's area, Marketing, Data, leadership, culture etc
A solid integrated marketing strategy focuses on____an institution does what it does
What is- why an institution does what it does vs how or what
VP Frank mentioned these are critical data points to review for recruitment, admissions and student success.
What are: ratio of applicants to admitted to matriculated, enrollment rates, outreach rates and efforts, students who do not return, success rates (grades, degree achievements, transfers etc
Next week's speaker and topic
Who is Dr. Drew Koch and student success/retention
One definition of Strategic Enrolment Management
What is SEM is a concept and process that enables the fulfillment of institutional mission and student's educational goals....(Bontrager)
or....
Missouri State University, what I learned from this case study
What is: SEM planning for an established institution and had to pivot due to 2 major crisis(. Enrollment decline and COVID19 in mid SEM Plan. AVPEM was pivotal in the leadership and MSU SEM success. Importance of people and relationship building. Improvements with recruitment and retention- new CRM, new data consultant and use of data, expanded academic advising and coaches...
The difference between a strategic plan and a SEM plan
The strategic plan sets the vision and mission and goals for the institution and the SEM plan is the way to carry out or operationalize the strategic plan via the "lens of enrollment and student success" (SEM Core p22)
The importance of a SEM plan
What is: without at SEM plan, the strategic goals are not implemented in a way that is cohesive, aligned and focuses on student enrollment and success. A SEM plan can be dynamic and change as students and communities change and use that data to be informed.