Text
In "Letter from Birmingham Jail" by Martin Luther King Jr., it states, "I have the honor of serving as president of the Southern Christian Leadership Conference, an organization operating in every Southern state, with headquarters in Atlanta, Georgia." What appeal is being used in this quote, and how does it strengthen the argument?
Ethos. King establishes his credibility as a leader in the civil rights movement, making his argument more persuasive by showing his authority and experience.
In Queen Elizabeth I's "Speech to the troops at Tilbury" she utilizes the power of ethos in her address to her troops before battle. "I have the body of a weak and feeble woman, but I have the heart and stomach of a king, and of a king of England too." What is the purpose of establishing her credibility in this quote?
She is able to establish her credibility amongst her troops as their monarch, positioning herself as a leadership figure who cares deeply for her country. She acknowledges her gender, but asserts her strength, reinforcing her position in leading the troops into battle.
Which appeal is this ad using and how is it influencing their overall argument? (Coca Cola)
Pathos. The ad uses happiness as a selling point, visually representing an open soda can as a smiling face. This creates an emotional connection, making consumers associate Coca-Cola with joy, positivity, and enjoyment.
The definition of Ethos
The establishment of credibility
In "Night" by Elie Wiesel, it states, "Never shall I forget that night, the first night in camp, which has turned my life into one long night, seven times cursed and seven times sealed." What appeal is being used in this quote, and how does it strengthen the argument?
Pathos. Wiesel evokes deep emotional pain, making the reader empathize with the suffering of Holocaust victims, which strengthens his argument about the horrors of genocide.
What appeal does this sentence of Martin Luther King's "I have a dream" speech use?
"I have a dream that one day every valley shall be exalted, every hill and mountain shall be made low, the rough places will be made plain, and the crooked places will be made straight, and the glory of the Lord shall be revealed, and all flesh shall see it together."
Pathos as this message is intended to inspire hope for the future within the audience by promoting images of a new, equal world.
Which appeal is this ad using and how is it influencing their overall argument? (Anti-Smoking)
Pathos. This ad evokes strong emotions by showing the severe health consequences of smoking. The image of a man who can no longer speak without assistance and the phrase "Nothing Will Ever Be the Same" create fear and urgency, pushing viewers to quit smoking.
The definition of Pathos
An attempt to influence the audience's emotions
In "The Declaration of Independence", it states, "We hold these truths to be self-evident, that all men are created equal, that they are endowed by their Creator with certain unalienable Rights, that among these are Life, Liberty and the pursuit of Happiness." What appeal is being used in this quote, and how does it strengthen the argument?
Logos. The statement presents a logical argument that all people have fundamental rights, which strengthens the case for American independence by making it seem like an undeniable truth.
In John F. Kennedy’s Inaugural Address, he states, "Let every nation know, whether it wishes us well or ill, that we shall pay any price, bear any burden, meet any hardship, support any friend, oppose any foe to assure the survival and the success of liberty." What appeal is being used in this quote, and how does it strengthen the argument?
Logos. Kennedy presents a logical argument about America’s commitment to defending freedom, reinforcing his point with a clear, structured list that makes his message sound decisive and unwavering.
Which appeal is this ad using and how is it influencing their overall argument? (Popchips)
Logos. The ad uses a factual comparison of nutritional values to persuade consumers that Popchips are a healthier alternative to traditional fried or kettle-style chips. The numbers reinforce the idea that Popchips provide the same satisfaction with fewer negative consequences.
The definition of Logos
An appeal to the audience's logic
In "To Kill a Mockingbird" by Harper Lee, it states, "But there is one way in this country in which all men are created equal—there is one human institution that makes a pauper the equal of a Rockefeller, the stupid man the equal of an Einstein... That institution, gentlemen, is a court." What appeal is being used in this quote, and how does it strengthen the argument?
Logos. Atticus Finch uses logical reasoning to argue that the justice system is meant to treat everyone equally, reinforcing his defense of Tom Robinson and appealing to the jury’s sense of fairness.
What appeal is Lincoln using within the Gettysburg address?
"Fourscore and seven years ago our fathers brought forth on this continent, a new nation, conceived in Liberty, and dedicated to the proposition that all men are created equal."
Ethos as Lincoln establishes his credibility by appealing to the nation's founding principles and referencing its history.
Which appeal is this ad using and how is it influencing their overall argument? (Mercedes)
Ethos. The ad leverages Roger Federer's credibility as a successful athlete to promote the luxury and prestige of Mercedes-Benz. By associating the brand with a world-class tennis player, the ad implies that driving a Mercedes is a mark of success.
The definition of an argument.
An argument is a reasoned set of statements used to persuade an audience or prove a point, typically consisting of a claim, evidence, and reasoning.