Marketing
What best describes the goal of amplified word-of-mouth promotion?
A. Encouraging customers to provide both positive and negative feedback
B. Improving the quality of goods and services the business offers
C. Providing information to activists to share with others
D. Building loyal relationships with the customers
C. Providing information to activists to share with others
Information management should ensure that information is
A. retrievable.
B. pleasant.
C. inaccessible.
D. abundant.
A. retrievable.
Which of the following is a way in which the government supports the growth of business:
A. Surveys
B. Subsidies
C. Tax increases
D. Tariff reductions
B. Subsidies
Which of the following is a benefit of evaluating project success:
A. Figuring out who is to blame for shortcomings
B. Keeping stakeholders from knowing about mistakes
C. Eliminating the need for customer satisfaction
D. Identifying the need for future projects
D. Identifying the need for future projects
Seeing a movie at a theater would be considered a(n) __________ want.
A. unlimited
B. limited
C. noneconomic
D. economic
D. economic
Which of the following could you get from customers that would be useful in the selling process:
A. Promotional materials
B. Manuals
C. Catalogs
D. Testimonials
D. Testimonials
An example of price competition is a hotel's promotion of its
A. airport shuttle bus.
B. special weekend room rates.
C. trained service staff.
D. sauna and exercise equipment.
B. special weekend room rates.
If one of your coworkers is treating another coworker unfairly, what is the ethical thing to do?
A. Ignore it.
B. Speak up.
C. Look for another job.
D. Be aggressive.
B. Speak up.
Which of the following is an example of a business performing the marketing function of promotion:
A. Creating product assortments
B. Organizing storage shelves
C. Processing recent shipments
D. Developing attractive displays
D. Developing attractive displays
Effective headings in research reports are
A. vague.
B. lengthy.
C. non-parallel.
D. descriptive.
D. descriptive.
Spending a lot of time on customer complaints can cause a business to be:
A. less efficient.
B. unpopular.
C. very successful.
D. more profitable.
A. less efficient.
A certificate of deposit is a short-term debt security that is sold through __________ markets.
A. commodities
B. money
C. modified
D. capital
B. money
Because operations managers control so much of a business's money, they must focus on
A. keeping costs low.
B. hiring the best employees.
C. creating effective advertising campaigns.
D. generating publicity.
A. keeping costs low.
Which of the following is a pure business risk:
A. Obsolescence
B. Inflation
C. Robbery
D. Competition
C. Robbery
Which of the following is an example of intellectual capital:
A. Office computers
B. Sales revenue
C. A company's stocks
D. An employee's product knowledge
D. An employee's product knowledge
There is a dispute between two retailers selling office supplies to the same target market. This is an example of
A. vertical conflict.
B. horizontal conflict.
C. conflict of interest.
D. conflict of needs.
B. horizontal conflict.
Which of the following is an example of a capital good: A. Coal
B. A pine forest
C. A highway
D. A cashier
C. A highway
Which of the following is one of the main components of an income statement:
A. Assets
B. Taxes
C. Liabilities
D. Revenue
D. Revenue
Items of value are listed under which of the following components of the balance sheet:
A. Notes
B. Assets
C. Liabilities
D. Owner's equity
B. Assets
Who typically pays payroll taxes?
A. Employers only
B. Employers and employees
C. Employees only
D. Government entities
B. Employers and employees
Because product quality and price can easily be matched, customer service becomes a key component in business
A. communications.
B. competition.
C. careers.
D. forecasts
B. competition.
Which of the following is an example of a tax liability: A. Value of an exemption
B. Deduction for a charitable contribution
C. Amount due on an inheritance
D. Interest paid on a mortgage
C. Amount due on an inheritance
Which of the following types of data analysis suggests a future course of action:
A. Instructive analytics
B. Prescriptive analytics
C. Predictive analytics
D. Descriptive analytics
B. Prescriptive analytics
Which of the following is an example of a value-added promotion offered by a hotel:
A. Daily housekeeping
B. Hotel airport shuttle
C. Indoor swimming pool
D. Discounted rooms
B. Hotel airport shuttle
A request made by an employee to a supervisor is an example of what type of communication?
A. Horizontal
B. Grapevine
C. Downward
D. Upward
D. Upward