FORDA PROMOTE
Defined as the coordination of all seller-initiated efforts to set up channels of information and persuasion to sell goods and services or promote an idea
PROMOTION
What is the 1st step in strategic management process?
Setting up of Strategic Intent
He define Strategy as unified, comprehensive and integrated plan relating the strategic advantages of the firm to the challenges of the environment.
GLUECK
This is one of the elements of a direct marketing campaign that contains all the names and contact information of your target market.
LIST
Covers the various messages consumers receive from television, radio, newspapers, magazines, billboards, transit displays, and even online
ADVERTISING
It is a set of management decisions and actions that determines the long-run performance of a corporation
STRATEGIC MANAGEMENT
He defined "Strategy as the determination of basic long-term goals and objectives of an enterprise and the adoption of the courses of action and the allocation of resources necessary for carrying out these goals".
Alfred D. Chandler
What are the elements of a direct marketing campaign?
LIST
MESSAGE
OFFER
What are the 3 objectives of advertising?
Informative Advertising
Persuasive Advertising
Reminder Advertising
This is the action stage of strategic management.
Strategy Implementation
He define Strategic Management as that set of decisions and actions that result in formulating of strategy an its implementation to achieve the objectives of the corporation.
Channon
It is an objectives of advertising that is used when competition is stiff.
Persuasive advertising
What is the one of the advantages of direct marketing as a promotional tool?
ITS MEASURABILITY
Recite the 4 steps in Strategic Management Process
STEP 1- SETTING UP OF STRATEGIC INTENT
STEP 2- STRATEGY FORMULATION
STEP 3- STRATEGY IMPLEMENTATION
STEP 4- STRATEGY EVALUATION & CONTROL
It tells WHO WE ARE and WHAT WE DO as well as what we'd like to become.
MISSION
It is a direct inducement that offers an extra value or incentive for the product to the sales force, distributors, or ultimate consumer with the primary objective of creating an immediate sale. What is this kind of marketing campaign?
SALES PROMOTION
There are 3 ways on how you will measure the success of direct marketing campaign discussed in our lesson? Give at least 2 ways.
A.The number of inquiries generated
B.The ration of conversations or purchases realized from inquiries generated
C.Its communication impact
In choosing the most appropriate course of action in strategy formulation what are the needs to be done?
ENVIRONMENTAL APPRAISAL
ORGANIZATIONAL APPRAISAL
He define strategic management as an art and science of formulating, implementing and evaluating cross functional decisions that enable an organization to achieve its objective.
Fred R. David
Give at least 5 different kinds of marketing campaigns.
SOCIAL MEDIA
COMPANY WEBSITES
TRAVEL WEBSITES
GROUPONS
SALES PROMOTION
SAMPLES
COUPONS
PACKAGES
PREMIUMS
PATRONAGE REWARS
POINT OF PURCHASE
CONTENTS AND GAMES
PERSONAL SELLING