Tech Channel Management
GPS is used in what way in channel management?
Tracks packages
What is crowdfunding?
Fundraising without losing money
What are the 4 stages of the product lifestyle?
intro, growth, maturing, and decline
What is RFID and how is it used?
Radio frequency identification, Tracks packages using radiowaves
what are the five adopter groups?
innovators, early adopters, early majority, late majority, and laggers
What is industrial User?
Uses product to makes product
What is channel management?
The most efficient way to get a product to its end user
What are 2 examples of crowdfunding sites?
kickstarter and gofundme
What is Selective distribution?
Limits the number of outlets
What is the part of the channel Management that is part of marketing function?
Place
what audience are you targeting with crowdfunding?
early adopters and innovaotrs
What is Exclusive distribution?
Limits the outlets available to buy at certain areas