Name That Device
“Napoleon is always right.”
Propaganda / Appeal to Authority
“Four legs good, two legs bad.”
Simplifies thinking so animals don’t question leaders
“Forward, Comrades! ... Long live Animal Farm! Long live Comrade Napoleon!”
Repetition / Slogan — builds excitement and unity
Which device makes people feel fear to control them?
Appeal to Fear
Why do leaders use slogans like “Four legs good, two legs bad”?
To simplify ideas and control thinking
“Four legs good, two legs bad.”
Repetition / Slogan
“Napoleon is always right.”
Encourages blind loyalty to leadership
“We've toiled endlessly under cruel masters.”
Pathos — appeals to emotions
Which device uses emotions to persuade?
Pathos
What is the purpose of rhetorical questions in propaganda?
To influence thinking without allowing real answers
“All animals are equal, but some animals are more equal than others.”
Paradox
“We've toiled endlessly under cruel masters.”
Appeals to emotions about suffering (Pathos)
“Man is the only creature that consumes without producing.”
Logos / Rhetorical Question — uses reasoning
Which device uses logic and reasoning?
Logos
Why is “Napoleon is always right” dangerous?
It discourages questioning authority
“Do you know what would happen if we pigs failed in our duty? Jones would come back!”
Appeal to Fear
“Man is the only creature that consumes without producing.”
Uses logic to argue humans are unfair (Logos)
“Whatever goes upon two legs is an enemy.”
Absolute Statement / Propaganda — oversimplifies reality
Which device builds trust in a leader or authority?
Appeal to Authority
How does fear help leaders maintain power?
It prevents people from questioning or rebelling
“Surely, comrades, you do not want Jones back?”
Rhetorical Question
“The windmill was in fact useless.”
Shows contradiction between promises and reality
“All animals are equal, but some animals are more equal than others.”
Paradox — contradictory statement showing corruption
Which technique simplifies ideas into catchy phrases?
Slogan / Repetition
What overall message do these quotes show about power?
Power can corrupt and leaders manipulate language to control others