Vocabulary
Theories
Effects of Digital Media
100

What is a meme?

“Units of culture that spread from person to person by means of copying or imitation”

Images or audiovisual clips altered from original source to convey new content or ideas

100

What is the main idea of CASA?

People relate to and with computers and technology as if they were animate beings

100

T/F: Deception is prevalent on all forms of computer mediated communication

False
200

What is an example of Internet of Things?

Objects connected to the internet (e.g., printer)

200

What is the main idea of the cues filtered out approach?

Online channels cannot facilitate important cues necessary for interpersonal communication

200

What is one way digital media / technologies can help bridge cultures?

access to language, connect with people via social media, etc.

300

What is an example of anthropomorphism?

Anything rleated to attributing human like qualities or agency to a non-human entity or object

300

What is the main idea of social presence theory?

Face-to-face is inherently a better way to communicate socioemotional cues needed to facilitate social presence

300

What is one example of massive open online courses (MOOC)?

Coursera, edX, etc.

400

What is the difference between centralized vs. decentralized vs. distributed networks?

centralized - messages routed through one key location

decentralized – messages routed through few key locations

distributed network – information could be routed through many different connections

400

What is the main idea of the adaptive structuration theory?

Communication media can be used in two ways:

* Faithfully – Channel is used in a manner consistent with its intended purpose and function

* Ironically – Channel is used in a way that is inconsistent with its intended purposes or function

400

What is the difference between upward vs. downward social comparison?

Upward: comparisons against those who do better than we do

Downward: comparisons against those who do worse than we do