Vocab Schmocab
The unique value a product or service provides to customers.
Value Proposition
Idea Generation
the first stage of product development
Lack of necessary permissions for stores to stay open
a significant issue during the midnight launch of the iPhone in India
What career path are some workers outplaced from large corporations choosing?
Entrepreneurial path
the main reason for an increase in marketing positions in organizations.
Recognition of performing marketing activities.
Functional, Emotional and Social
Parts of a customer needs analysis
The process of gathering, analyzing, and interpreting information about a market.
Market Research
To promote and sell the product
What is the main goal of a marketing strategy
NOT a part of product planning?
Employee training
place (not a "P")
The location, either physical or virtual, that is used to get the product into the customer's hands.
Give an example of a service
Lawn care, teaching, ?
August 22, 2008
Apple launched the iPhone in India
A group of related products marketed by the same firm.
Product Line
The stage that involves evaluating if the product idea will be successful.
Feaibility Analysis
The trend in the number of marketing positions in nonbusiness organizations?
Increasing
The area in the marketing field that employs millions of workers.
Sales
Soy protein
The main ingredient in Impossible Foods’ meat-free burger
The most common intangible good
a service
Emphisising the superior features of your product and the inferiority of the competitors’ products.
Differentiation
To understand consumer needs and market conditions
What is the purpose of market research?
The combination of tools used to reach the target market.
Promotion Mix
Price (Not a "P")
The amount of money that is exchanged between buyer and seller?
Give and example of a good
Car, House, Bike
Vegans and vegetarians
The primary target market for the impossible burger
Creating a specific image of a product in the minds of consumers.
Positioning
Market Entry
What is the final stage of product development?
It had less excitement and fewer buyers in India.
How the launch of the iPhone in India compare to its launch in the U.S.?
The production marketing philosophy
What can we do best.
intangible good
A product or good that can't be held in your hand
It bleeds like real meat
The unique feature the Impossible Burger has?