Basic Terms
What symbol is used to create a hashtag?
(hash symbol)
What platform is known for short tweets (now called posts)?
X (formerly Twitter)
What do you call a short-lived post that disappears after 24 hours?
Story
What does “CTA” stand for in marketing?
Call To Action
What is a viral piece of content?
Content that spreads quickly online
What is a hashtag used for?
To categorize content and make it searchable
What platform is mainly used for professional networking?
What is a meme?
A humorous image/video that spreads online
What does “A/B testing” mean?
Comparing two versions to see which performs better
What is a troll on social media?
Someone who provokes arguments online
What is an algorithm in social media?
A system deciding what content users see
What platform is famous for short-form video content?
TikTok
What is user-generated content (UGC)?
Content created by users, not brands
What does “organic reach” mean?
Views without paid promotion
What is a “hater”?
Someone who posts negative opinions online
What is live streaming?
Broadcasting video in real time
What platform is known for disappearing messages and snaps?
Snapchat
What is a vlog?
A video blog
What does “analytics” refer to?
Data analysis of performance
What does “going viral” mean?
Content spreading rapidly online
What is social listening?
Monitoring online conversations about a brand
What platform popularized the “For You Page”?
TikTok
What is clickbait?
Content designed to attract clicks (often misleading)
What is a lookalike audience?
An audience similar to existing customers
What does “DM” stand for?
Direct Message