Stories Behind the Brands
Known for its red box and panther logo, this jeweler once traded a strand of pearls for a Fifth Avenue mansion in 1917.
What is Cartier?
This Geneva-based watch brand’s slogan is “You never actually own one — you merely look after it for the next generation.”
What is Patek Philippe?
Famous for its monogram canvas, this brand created a bucket-shaped bag in 1932 for a Champagne maker who needed to carry bottles upright.
What is Louis Vuitton?
This French fashion house lined its 1955 handbag in burgundy leather — a nod to the uniforms worn at the convent where its founder grew up.
What is Chanel?
This luxury outerwear brand, founded in the French Alps, introduced a cartoon duck mascot called “MonDuck” in the 1960s.
What is Moncler?
Audrey Hepburn made this New York jeweler famous in 1961 when she had “breakfast” there on screen.
What is Tiffany & Co.?
Known for its crown logo, this watchmaker launched the world’s first waterproof wristwatch, the Oyster.
What is Rolex?
This German brand created the Beetle before becoming known for its sleek racing and luxury cars.
What is Porsche?
Before becoming a luxury car maker, this German company with a blue-and-white logo made pots, pans, and bicycles after World War II.
What is BMW?
This sneaker brand from Brazil is known for minimalist design and sustainability — and was originally inspired by dancers’ balance and footwork.
What is Veja?
In 1984, an English actress spilled her bag mid-flight. The Hermès CEO sitting next to her offered to design a new one with her — today, her name lives on in one of the world’s most famous handbags.
Who is Jane Birkin?