Forces for Good
This is the core idea behind “making markets work”—using prices or revenue to scale impact responsibly.
What is earned revenue (or market-based mechanisms)?
In Lean Startup, the smallest version you can ship to learn fast is the ____.
What is a Minimum Viable Product (MVP)?
The person who feels the pain and benefits directly from your solution is called the _____.
Who is the beneficiary (primary user)?
This “concierge” style MVP means you do things manually for a few users to learn fast.
What is a concierge MVP?
A clear one-liner includes these two parts.
Who you help + what changes (value/outcome).
This practice means meeting urgent needs and pushing upstream to address root causes.
What is “advocate and serve”?
The loop that powers learning: Build → Measure → ____.
What is Learn?
The person who can approve space, policy, budget, or access is the _____.
Who is the decider (gatekeeper/approver)?
This silent testing method has users talk out loud while trying your sketch or steps.
What is a think-aloud (usability) test?
Two visual brand basics that boost clarity on a slide.
Consistent type hierarchy and simple contrast/whitespace (any two basic brand rules).
A key network lesson: don’t rebuild what already exists. Instead, do this with other orgs.
What is partner/borrow existing networks?
A “leap-of-faith assumption” is riskiest when it concerns these two things about the user.
What are the problem (pain) and behavior (will they do/use/pay)?
Someone who can quickly spread the word or boost credibility is this stakeholder type.
Who is an influencer (champion/ambassador)?
A basic “smoke test” for interest uses this kind of link or page to capture early demand.
What is a sign-up/landing page (QR + form)?
The best “ask” email to a decider should include these two scheduling details.
Two time options and a short (90–120 word) message with one clear ask.
Turning supporters into storytellers and fundraisers is called creating these.
What are evangelists?
In social impact, this keeps us from chasing vanity metrics—tie your test to a clear number + deadline.
What is a success bar (or falsifiable metric target)?
Name one fast way to get evidence in 48–72 hours without a full study.
What is a micro-poll / 5 interviews / sign-up “smoke” test / short observation count?
Simple unit math: Price $4 − Cost $2.75 = Margin $; at 10 units, margin $___.
What is $1.25; $12.50? (4 – 2.75 = 1.25; ×10 = 12.50)
In a 6-slide pitch, what belongs on Slide 2 to ground the problem?
One quote or one credible stat with source (plus a brief scene).
“Master adaptation” emphasizes this short learning cycle approach (hint: test → learn → pivot).
What is rapid experimentation (or iterative testing/pivoting)?
Lean impact warns that this type of metric looks good but doesn’t prove behavior change or outcomes.
What are vanity/input metrics (e.g., views/likes without action)?
A good one-sentence problem uses user + problem + root cause + harm. Give an example structure.
What is: “[User] experiences [problem] because [root cause], which leads to [harm].”
Name two reasons to keep MVPs tiny in the social sector (ethical/learning rationale).
What are: reduce risk to people, respect consent/privacy, faster learning cycles, cheaper tests, easier pivots?
Name three “deck beats” your Week 7 outline should cover.
Title & one-liner; User & problem; MVP steps; Early evidence; Business model; Next step/ask (any three).