Marketing
a catchy phrase of a few words that gets your message across
slogan
encourages active engagement from consumers by allowing them to participate in the advertising experience.
interactive marketing
Statistical data that describes a particular population or group of people based on various characteristics such as age, gender, income, education, marital status, occupation, ethnicity, and geographic location
demographics
This means that the original creators of products and anyone they give authorization to are the only ones with the exclusive right to reproduce the work.
copyright
This organization’s purpose is to assure safe and healthful working conditions for working men and women
OSHA
a graphic mark, emblem, symbol, or stylized text typically used by organizations, businesses, or individuals to identify themselves and their products or services.
logo
involves partnering with individuals who have a strong social media following and credibility within a particular niche to promote products or services.
influencer marketing
a directive or prompt designed to elicit a specific response or action from the audience.
call-to-action
a symbol, design, phrase or word that distinguishes the source of a product or service. Most commonly rejected due to a likelihood of confusion with another trademark.
trademark
A labor law requiring covered employers to provide employees with job-protected, unpaid leave for qualified reasons.
Family and Medical Leave Act (FMLA)
the study of how colors affect perceptions and behaviors.
color psychology
focuses on creating immersive and memorable experiences that allow consumers to interact with a brand or product firsthand.
experiential marketing
A method used to compare two versions (A and B) of an advertising asset to determine which one performs better in achieving the desired objectives.
A/B Testing
purpose is to grant property rights to the owner of an invention or new way of doing something; good for 20 years
patent
A civil rights law that prohibits discrimination based on disability
Americans with Disabilities Act (ADA)
The set of human-like characteristics and traits that are attributed to a brand.
brand personality
focuses on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience.
content marketing
encompasses conventional methods of promoting products or services that have been widely used before the digital age.
traditional advertising
This means the work is protected from the time of creation and lasts for 70 years
copyright
A set of laws that prohibit specific types of job discrimination in certain workplaces.
Equal Employment Opportunity (EEO)
the art and technique of arranging type to make written language legible, readable and appealing when displayed.
typography
employs unconventional and low-cost tactics to promote products or services in unexpected ways
guerrilla marketing
involves the use of online platforms and technologies to deliver promotional messages to targeted audiences.
digital advertising
Information that gives your business a competitive edge over those who don’t possess it.
trade secret
This organization etablishes minimum wage, overtime pay, recordkeeping, and youth employment standard.
Fair Labor Standards Act (FSLA)