Barketing
What channel brings in the most users to our SparkPlug website? organic search, direct traffic, referring web pages, paid search
what is organic search. This is traffic that comes through a search engine. Direct traffic is when you bypass search engines and go directly to our web page.
his Idaho restaurant with a name more like a dispensary drove a mind-boggling 1,700% increase in High West whiskey sales with their first spark.
Elevation 486. Positioned 486 feet above the Snake River Canyon Rim, Elevation is focused on wine and liquor sales contests. High West sponsored their first Spark prize, a bluetooth speaker, and yes, we do have an introduction on the books.
The CFO at this modern fast-casual restaurant that just went public picked up the phone — but she was on vacation, so “now’s not a great time”
What is CAVA? CAVA, with over 200 locations, has grown like wildfire and just IPO’d a few months ago. Currently their biggest challenge is delivery order accuracy — a cool use case for back of house employees, perhaps?
This social media platform of ours has a predominately cannabis social following
What is Instagram. Instagram has become the social platform where our cannabis followers have congregated. Because of this, we are not as shy about posting cannabis related content on this site. We focus new markets content on LinkedIn and in outreach!
Other than the homepage, which page receives the most views on our SparkPlug website?
What is the Demo page. The demo page has racked up the most views this year (outside of the home page). Next in line would be the about page, this page used to be a high ranking page prior to the site rebrand, which was a good sign to us that people were not understand our site and were going to the about page to try and learn more about SparkPlug, something our homepage was not portraying.
This department is likely the primary decision maker on deals.
What are Marketing contacts. Through Persona work, we have been able to find that marketing contacts are most likely the primary decision makers who sign SparkPlug deals. Operations positions come next followed by business owners and sales leaders.
The internal champion at this big company with an ampersand in its name suddenly quit and started a bagel shop without warning — and the new stakeholder said “Please stop emailing us.”
What is Dave and Buster’s? Yes, D&B has over 200 massive locations that are half restaurant, half arcade. They already have an internal “server scorecard” that tracks metrics like guest check average, and want to automate it.
These are the two buckets we group content under on our site.
What are blog posts and resources (or gated downloads). Gated resources require the viewer to input their information and then they receive the content in a PDF form through their email.
This was SparkPlugs first rendition of our logo
What is the lightning bolt emoji. SparkPlug’s first logo was the lightning bolt emoji with simple gray text. This was later changed during SparkPlug’s first rebrand to the logo we have now.
This is the SparkPlug cannabis partner with the most successful referrals
What is 1906? 1906 has always been a top referrer for SparkPlug. Not only are they the top referrer, but also they are the referrer who has the highest number of referrals to customers.
“Started from the top, now we’re here?” Despite selling the CEO before literally anyone else, internal bureaucracy and the fact that Oracle sucks have annoyingly extended this chicken brand sales cycle.
What is Nando’s? With 42 locations in the U.S. and 30 in Canada, Nando’s plans to use us to power a new quarterly beverage sales contest for hosts, cashiers, and managers. Despite being fast casual, they still bring out food on actual plates if you sit down. And fun fact: about half of their sales come from a tabletop digital ordering system.
These type of posts are the top performers on our LinkedIn Account
What are employee highlights. We try and incorporate one employee feature a month to show some faces behind SparkPlug. You also may have seen some SparkPlug employees posting on your own feed. This is another tactic we use weekly and have seen great results!
What is a large pain point marketing has been working to solve in terms of site and content traffic? (If you don’t know the exact term, you can describe it)
What is the bounce rate. Bounce rate is the percentage of viewers who leave the site after only looking at one page or after 10 seconds. Our site bounce rate is currently around 70% with a goal to get as close to 40% as possible.
What day of the week does the SparkPlug.app webpage receive the most users?
Wednesday, followed by Thursday. Monday is the slowest non-weekend day for our site.
The larger of the two companies embroiled in Utah’s “cookie wars,” this company said they were too busy building their own learning management system, but “please follow up in Q1”
What is Crumbl cookies? Crumbl, a quick-serve which has no customer facing employees, grew to 800+ locations in just five years and wants to incentivize optional training for their franchisee’s cookie bakers.
This random blog post on our site has surpassed 23,000 impressions in the past two months, surpassing many of our main website pages. What industry does this blog post fall under?
what is restaurants. The Tip Jar Ideas blog post was created based on keywords. You may think this is a bizarre post to gain that much traction, but we analyzed popular keywords that had high levels of people searching, but not a lot of results. This is a content strategy we utilize when we are focusing on SEO content.
This is the main SparkPlug title font. What is the name?
What is Galano. Galano is SparkPlugs main font. You will find this on all SparkPlug Materials. In May of 2023 we also added in DM Sans as our body font.
HR decision makers are the most likely to respond to this alliterative two-word buzz phrase.
What is employee engagement? According to Gallup and PWC, only 31% of employees are “fully engaged” at work — and that drops 10% for hourly team members. Bummer.
Grayson’s first week started with a bang that whimpered when he set a meeting with the VP of Innovation at this major international restaurant corporation that later ghosted him three times.
What is Inspire Brands? With 32,000 locations globally and brands like Dunkin’ Donuts and Buffalo Wild Wings, it’s a whale among whales, and Grayson is still sending Jon Gill custom VideoAsk messages.
This is the name of the restaurant in North Carolina who loves us so much we worked with a camera crew to create that promotional video we all saw in Friday standup.
What is Goodyear House.