Donor Pyramid & Donor Relations
What is the purpose of the donor pyramid?
What is to show how donors move from first-time givers to major or legacy donors?
What is the term for the document that guides an organization’s fundraising goals, strategies, and timelines?
What is a fund development plan?
In sponsorship, what do corporations receive in return for their financial support?
What is marketing value (visibility, recognition, brand alignment)?
What is a foundation?
What is a registered charitable organization that funds other nonprofits through grants?
What is the first step in building donor relationships?
What is identifying and researching prospective donors?
What does SMART stand for when setting fundraising goals?
What is Specific, Measurable, Achievable, Relevant, and Time-bound?
Name one key difference between sponsorship and philanthropy.
What is: sponsorship is transactional/marketing-driven; philanthropy is mission-driven/gift with no expectation of direct return?
What is one common type of foundation found in Canada?
What is a public foundation, private foundation, or community foundation?
This donor group provides the largest number of gifts but the smallest average dollar amount.
Who are annual/entry-level donors?
Name two internal resources you must assess when creating a fund development plan.
What are staff capacity, board engagement, organizational history, donor database, budget, or case for support?
List two elements that must be included in a sponsorship proposal package.
What are: audience demographics, event/project description, sponsorship levels, benefits, organization overview, contact info?
Name one reason special events are a high-risk fundraising strategy.
What is: high expenses, high staff/volunteer time, unpredictable attendance, weather dependency, etc.?
Name three stewardship activities that help retain donors.
What are (examples): thank-you communication, impact reporting, donor recognition, personal outreach, invitations to events?
What is the “case for support,” and why is it essential?
What is a clear statement explaining why your organization needs funding and why donors should care?
It guides all fundraising messaging.
Why must sponsorship benefits be “proportionate to value” and clearly defined?
What is to ensure the sponsor receives measurable ROI and to avoid jeopardizing an organization’s charitable status?
List three evaluation metrics for assessing special event success beyond dollars raised.
What are measures such as: donor acquisition, brand visibility, volunteer engagement, media coverage, attendee satisfaction, sponsor renewal?