The Selling Process
Product Promotion Strategies
Targeting Customers
Legal & Ethical Issues
MISC
100
The factor that contributes to consumer buying related to how much time or effort people put into shopping
What is convenience
100

the various promotion strategies a business can use

what is promotional mix 

100

occurs when the total market is subdivided into groups of people who share one or more common characteristics 

what is market segmentation 

100

what is this an example of: a claim that a certain shampoo is superior to any other on the market 

what is an exaggerated claim 

100

a free news story about a business's products

what is publicity 

200

The way a business can make a customer feel valued and to make the business presentable 

What is customer service

200

A paid, non- personal message to communicate a message about a product

What is advertising 

200

a category of market segmentation that deals with age and gender

what is demographic 

200
the fancy word for describing how people like to own possessions 

what is materalism

200

promoting a product by associating it with a specific event 

what is sponsorship 

300
Customers are concerned about the impact their consuming may have on.....

what is the environment

300

the use of the internet to deliver advertising messages 

e-marketing

300

the group of customers to which a  business intends to sell its product

what is a target market

300

when a product is featured in a movie and tv show 

what is product placement
300

a term meaning 'let the buyer beware'

what is caveat emptor

400

The way in which a business can ensure that their product is different from similar products on the market

what is product differentiation
400

This occurs when celebrities express their support for a product

what is product endorsement 

400

some businesses target a very small market 

what is niche market

400

a set of principles of right and wrong behaviour

what is ethics

400

to overcharge or to swindle

what is a rip off

500

The creation of a product image in the minds of consumers compared with the image of competing products 

what is product positioning 

500

A gift that a business offers the customer in return for using the product

what is a premium 

500
out of the secondary and primary target market this one will generate the most revenue for a business

what is primary target market 

500

CCA stands for 

what is Competition and Consumer Act

500

How many companies/brands do Coca-Cola own?

Over 500