The Selling Process
the various promotion strategies a business can use
what is promotional mix
occurs when the total market is subdivided into groups of people who share one or more common characteristics
what is market segmentation
what is this an example of: a claim that a certain shampoo is superior to any other on the market
what is an exaggerated claim
a free news story about a business's products
what is publicity
The way a business can make a customer feel valued and to make the business presentable
What is customer service
A paid, non- personal message to communicate a message about a product
What is advertising
a category of market segmentation that deals with age and gender
what is demographic
what is materalism
promoting a product by associating it with a specific event
what is sponsorship
what is the environment
the use of the internet to deliver advertising messages
e-marketing
the group of customers to which a business intends to sell its product
what is a target market
when a product is featured in a movie and tv show
a term meaning 'let the buyer beware'
what is caveat emptor
The way in which a business can ensure that their product is different from similar products on the market
This occurs when celebrities express their support for a product
what is product endorsement
some businesses target a very small market
what is niche market
a set of principles of right and wrong behaviour
what is ethics
to overcharge or to swindle
what is a rip off
The creation of a product image in the minds of consumers compared with the image of competing products
what is product positioning
A gift that a business offers the customer in return for using the product
what is a premium
what is primary target market
CCA stands for
what is Competition and Consumer Act
How many companies/brands do Coca-Cola own?
Over 500