Purpose
Audience
Language
Visual
100

When the purpose is to convince the audience of something.

What is "persuade"?

100

Girls like pink, boys like blue

What is a "stereotype"

100

This feature makes the audience ask themselves something

What is rhetorical question?

100

Using Kobe Bryant in a photo

What is people?

200

When the audience is taught about something

What is "inform"?

200

This ad is aimed towards women

What is gender

200
Language that makes you feel something

What is "emotive language"?

200

Using red to symbolise speed and excitement 

What is colour?

300

When the audience is meant to fear something.

What is "warn"?
300

This ad is aimed towards teenagers

What is age

300
90% of dentists recommend this toothpaste!

What is evidence?

300

Showing red and blue flashing lights to represent the police

What is colour?

400

"Open a coke, open happiness"

What is "persuade"

400

This ad features a picture of someone cooking and cleaning. The audience is ...

What is women?
400

"50% OFF!"

What is appeal to the hip pocket nerve?

400

When brands make their logo noticeable

What is object?

500

"Smoking reduces blood flow to the limbs"

What is "to warn"?

500

The features of an audience

What is gender, age, interests, and behaviour

500

This technique reminds you of your children, and prompts you to do what is best for them.

What is appeal to family values?

500

Placing the most important words and images at the foreground (most noticeable) 

What is hierarchy?