The 4 Frames
Strats for Organizational Change
Change and Innovation
Impacts and of
100

This frame addresses anxiety and uncertainty experienced by individuals during change, emphasizing training and psychological support.

What is the Human Resource frame?

100

John Kotter's first step in his 8 Stages of Change emphasizes creating this to make employees feel the need for change.

What is a sense of urgency?

100

This management methodology, originating with Motorola, aimed to reduce waste and defects but required change after stifling innovation.

What is Six Sigma?

100

This car manufacturing company refined Six Sigma and experienced changes in leadership and policies as a result.

What is General Motors?

200

In this frame, loss of direction and stability during change leads to confusion and chaos.

What is the Structural frame?

200

Celebrating the future and mourning the past are strategies associated with this frame of change.

What is the Symbolic frame?


200

According to research, change initiatives from this organizational level usually fail without employee involvement.

What is the top-down level?


200

Developing negotiation arenas and forming new coalitions address conflicts tied to this frame of change.

What is the Political frame?