DESTINATION MANAGEMENT OBJECTIVES
What is reducing economic leakage?
Maximising income while reducing money leaving a destination
What is NTO?
National body responsible for tourism promotion
What is psychographic segmentation?
Segmenting tourists by values and lifestyle
Footballer with the most Ballon d’Or wins
Messi
What is sociocultural sustainability?
Protecting local culture while allowing tourism
What is stakeholder conflict?
Disagreement between destination stakeholders
What is experiential positioning?
Positioning based on unique experiences
Film that won Best Picture at the 2020 Oscars
Parasite
What is carrying capacity?
Limiting visitor numbers to prevent damage
What is collaborative governance?
Shared decision-making across sectors
What is qualitative research?
Research giving depth but not statistics
Element with atomic number 79
Gold
What is political tourism development?
Using tourism to support government goals
Main success criteria for all stakeholders
Shared goal and objectives; Profit; Values
What is owned media?
Media controlled by the destination
Country that hosted the 2016 Summer Olympics
Brazil
What is sustainable destination management?
Balancing economic, social, and environmental aims
How can a partnership help a tourism company to succeed?
---
What are Key Performance Indicators (KPIs)?
Metrics used to measure brand success
Author of 1984
George Orwell