Marketing
Toolkits
Toolkits
PayPal POS
What is the most recent marketing toolkit we produced?
PayPal Referral Program for Developers
What is the name of our developer incentive program?
7
What is the number languages we translate for the developer newsletter?
Marketing Kickoff Meeting
What is the step 3 of our scaled engagement process?
BrandHQ for Partners
What is the name of the marketing hub for partners?
PayPal Advantage
What is our branded campaign targeting Stripe merchants on Partner Platforms?
The PayPal Partner Program
What program are we using to acquire new partners?
169
How many partner landing pages were live at the end of 2024?
Christy, Theo, Ambrose, and Julia
Who are the regional leads for scaled maketing engagements
Survey Monkey
Who's is the front book partner that launched marketing with us in 2024
US, UK, FR, IT, ES, DE, MX, AU, PL, BR
What are the countries we create co-branded landing pages for on BrandHQ?
Freelancers
This persona is the largest group in our developer database
62%
What is the open rate of our partner newsletter?
Keynote
What Mac app do we use to provide feedback for partner's creative
Messaging Configurator
What is the BNPL messaging dashboard that can be integrated into partner payment settings?
Working Capital and Venmo
What are the toolkits that are currently under development?
Vertical SaaS Solution
What is another name for the PayPal for Platforms solution being developed?
1.2 million
What is the number of recipients (globally) that we send the developer newsletter to?
PMG
What is the name of the agency that produces our marketing toolkits
Austin, TX
Bill Pay, Giving, Government, and Healthcare
What are the names of our vertical marketing toolkits?
REST APIs
What is the name of the APIs used for integrating PayPal Checkout?
187
What is the number of partners we engaged with by the end of 2024?
Asana
On which platform do we manage our scaled partner marketing program?
Zuora