Company Background
Operations & Services
Customer Journey
Customer Feedback & Surveys
Vocabulary
100

This airline company is headquartered in Atlanta, Georgia.

What is Delta Air Lines?

100

The primary service Delta provides to customers.

What is air transportation?

100

 According to Delta, the customer journey ends only after customers complete this task.

What is leaving the airport with their luggage?

100

Delta gathers information about recent travel experiences using this method.

What are customer surveys?

100

When flights don’t board on time, this negative outcome often occurs.

What are flight delays?

200

Delta was founded in 1925 and originally operated as this type of business

What is a crop‑dusting company?

200

Delta operates both domestic and this type of flight service.

What are international flights?

200

Delta views every part of the journey as important, from booking considerations to this final step.

Delta views every part of the journey as important, from booking considerations to this final step.

200

This remains the fastest and most serious pain point for travelers.

What is timeliness of flights?

200

Delays can frustrate passengers and lead to this business consequence.

what is a loss of revenue?

300

This U.S. airline is known for operating one of the largest global route networks.

What is Delta Air Lines?

300

Customers identified this as a key factor in making gate areas more comfortable.

What is convenience?

300

Delta strives to make every segment of the customer journey feel this way.

What is enjoyable, painless, and stress-free?

300

Survey results revealed this specific airport area as an ongoing concern for customers.

What is the gate experience?

300

These are problems or challenges experienced by customers

What are pain points?

400

Delta invests this amount in its people

What are billions?

400

Some passengers said they would prefer to do this instead of standing in line.

What is sit and get work done?

400

Delta believes improving this experience can help reduce frustration for passengers.

What is the customer journey?

400

Delta uses survey data to identify these issues in the customer experience.

What are pain points?

400

The act of Delta creating new services , goods or processes 

What is innovation?

500

Delta Airlines serves nearly how many people per year?

What is nearly 200 million?

500

Gate areas can vary greatly, with some located far from stores and restaurants and some located here.

What is near shops and restaurants?

500

Gate seating can range from small areas with 20–30 seats to areas that can handle this many passengers.

What is up to 300 passengers?

500

Delta uses this from surveys to to determine customers' pain points

What is data?

500

Problems during boarding at one gate can create this throughout the system.

What is a ripple effect?